SaaStr

JANUARY 28, 2020

Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Aaron : And they just have to do it.

Sales Hiring 211

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 211

SaaStr

JULY 11, 2019

What we try to do is this integration between two or three companies to be so flawless that for the customer seems like it’s only one application, but you are taking advantage of the best E-mail service, the best chat service, the best voice service. Doing a product for SMB is fairly simple. Tiago Paiva: Oh yeah.

Sales Hiring 267

Sales Hiring SMB Scale Cloud 267

SaaStr

AUGUST 16, 2019

We always talk about metrics and targets and KPIs, but as we know, there’s real people building these businesses and behind these numbers. There was the product and the service, which I just completely believed in. Is it the CEOs that put the metrics and the KPIs in place? They were so intelligent. And so that happened.

Scale 149

Scale Underperforming Technical Team Sales Hiring Interviewing 149

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. We would generate 10x what we invested into that based on those people. How does Ryan think about the relationship between the two?

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

Unbounce

JUNE 16, 2020

especially for SMB SaaS startups. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Tom Tunguz, Venture Capitalist at Redpoint. Reseller Programs.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Intercom, Inc.

SEPTEMBER 26, 2019

The litmus test is if you’ve created a marketplace: are people actually building on your product because there’s value that you’ve created, or is it just a nifty integration? The upside of having this big two-sided marketplace and extending your product into tons of different products with an API is quite large. But are they platforms?

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

JUNE 10, 2020

We saw McDonald’s, they started separating their arches and really trying to do public service announcements around social distancing. It’s a competitive marketplace. How much time are you investing in creating COVID-19 related content? So I think it’s a really great investment almost for any company right now.

Travel 184

Travel Marketing Scale Outsourcing Services 184

Neil Patel

DECEMBER 23, 2020

HubSpot CRM – Best free marketing CRM Really Simple Systems – Best free sales CRM Agile CRM – Best free customer service CRM Flowlu – Best for SMB finance Apptivo – Best for basic business management. The time invested in a CRM isn’t free, even if the platform doesn’t “cost” anything.

Payment Solutions 139

Payment Solutions Software Review Software Payments 139

Chart Mogul

SEPTEMBER 15, 2023

These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG). Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms. Only a handful of metrics really matter. I’ve tried – just ask my in laws.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

AUGUST 15, 2020

And we’re constantly aligning the metrics in that business plan back to the technology and understanding which dials we need to turn, which types of implementational product feature functions do we need to use that will directly equate to these types of things. So it starts there. That business case becomes the success plan, right?

Payment Methods 215

Payment Methods Merchant Services Scale Payments 215

SaaStr

JUNE 16, 2020

Matt Garratt: So for those that aren’t familiar with Salesforce Ventures, we are the strategic investment arm for Salesforce. I was an account executive covering financial services vertical and covering in New York. It’s the SMB space. And so, I remember being in New York and the whole market was melting down.

Sales Hiring 166

Sales Hiring Scale SaaS Payments Payment Services 166

Hitenism

DECEMBER 26, 2016

That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. SMB-focused companies often find growth by going upmarket. Nathan Latka , 80+ SaaS Companies Reveal MRR and Other SaaS Metrics.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

SaaStr

JULY 26, 2019

She likes to invest across consumer, B2B saas, and technology infrastructure companies at the earliest stages. In 2008 Leah founded TaskRabbit, the leading on-demand service marketplace in the world. ” Is it SMB or is it Enterprise? Then, you can decide, is it a high volume play in the SMB?

Sales Hiring 147

Sales Hiring Scale SaaS Payments Payment Services 147

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting. Average marketing/sales cycle is less than 30 days.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

SaaStr

FEBRUARY 7, 2020

In Today’s Episode We Discuss: * How Karen made her way into the world of SaaS as one of the first employees at Box and then how that led to her transition to the world of investing with B Capital. How does Karen think her mindset will shift when making the move from angel to now institutionally investing with B Capital?

Scale 180

Scale Underperforming Technical Team Investment Sales Hiring 180

Sales Hacker

FEBRUARY 7, 2018

To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Invest in your development internally and externally. are just as critical as understanding the fundamental SaaS metrics such as LTV/CAC, payback, etc. Anita Nielsen. Hang Black.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Intercom, Inc.

JANUARY 23, 2020

That’s exactly what Nick did when he made an early investment in ChartMogul’s content. Tomasz Tunguz and David Skok – they were publishing a lot of content around SaaS metrics and these kinds of things. For many startups, investing in content – especially evergreen content – can be a wise long-term growth strategy.

Underperforming Technical Team 183

Underperforming Technical Team Scale Payments Payment Services 183

SaaStr

JULY 22, 2019

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. We started out in the commercial SMB mid-market space. And I think it’s especially true of SaaS companies, when you start to think about the fact that everything is a service.

Scale 182

Scale Scaling Sales Hiring Underperforming Technical Team 182