article thumbnail

What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

article thumbnail

How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Engage in Direct Feedback: Regularly solicit feedback from your subscribers through surveys, interviews, and focus groups.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Product Management? Roles, Process, Tools, and More

User Pilot

Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs. You don’t want to launch right into building new features if you’re not sure there’s a viable market.

article thumbnail

9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

article thumbnail

Top Customer Success Courses and Training that every CSM needs in 2022

CustomerSuccessBox

This course is for: If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customers. And the best part? This course is completely free.

article thumbnail

Top 5 Udemy Courses to Upskill Your Customer Success Career

ChurnZero

This course is for: If you work with customers and are interested in the topics of marketing, market research, sales, customer service and strategy this course is for you. We’ll focus specifically on marketing, sales, support, services, product, finance, and leadership.

article thumbnail

5 Ways to Build your SaaS Channel Partner Strategy in 2020

SaaSX

Today’s digital marketplace is a vast and wild place. Channel partner programs are just like any other major business venture in that they require an immense amount of research if you’re going to get them right. It can get a little lonely out there. But don’t worry––we can help you jumpstart the process. . Ask yourself: .