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One, at every large company, there is an innovation budget. There’s an innovation budget in the CIO’s budget. Literally, they call it an innovation budget. But there is an innovation budget and you need to be tenacious to achieve it. But you don’t have to do that. You can be a founder too.
A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. Renewal: customers decide whether or not to renew their subscription based on their perception of the value they’ve been receiving.
Catherine Blackmore is said to be the powerhouse in the CS space and innovation. She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and whitepapers as well. Catherine Blackmore Sue Nabeth Moore Christina Crawford Kosmowski Annette Franz Sue Duris Maria Martinez Rhonda Basler.
Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Process driven innovator focused on scalable growth. I was stretched to think about innovation and encouraged to take risks. What is one a-ha moment you’ve had in your sales career?
While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. They continue to rapidly innovate on product. We are watching the cycle of disruptive innovation play out. The rise of unified ops. Partial hit.
Sometimes proof means a deep technical explanation (so write a whitepaper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” The question isn’t the price of the yearly subscription, but the total cost of ownership (TCO) and the total return on investment (ROI)?”
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