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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

One, at every large company, there is an innovation budget. There’s an innovation budget in the CIO’s budget. Literally, they call it an innovation budget. But there is an innovation budget and you need to be tenacious to achieve it. But you don’t have to do that. You can be a founder too.

Scale 286
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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. Renewal: customers decide whether or not to renew their subscription based on their perception of the value they’ve been receiving.

B2C 118
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Women Leaders in Customer Success 2021

SmartKarrot

Catherine Blackmore is said to be the powerhouse in the CS space and innovation. She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. Catherine Blackmore Sue Nabeth Moore Christina Crawford Kosmowski Annette Franz Sue Duris Maria Martinez Rhonda Basler.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Process driven innovator focused on scalable growth. I was stretched to think about innovation and encouraged to take risks. What is one a-ha moment you’ve had in your sales career?

Scale 136
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Kellblog Predictions for 2024

Kellblog

While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. They continue to rapidly innovate on product. We are watching the cycle of disruptive innovation play out. The rise of unified ops. Partial hit.

AI Search 133
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Three Marketing Lessons from The Political Realm

Kellblog

Sometimes proof means a deep technical explanation (so write a white paper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” The question isn’t the price of the yearly subscription, but the total cost of ownership (TCO) and the total return on investment (ROI)?”