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You Need to Hire to Hire a VPM That Knows Your Playbook. Here’s How (It’s Easy).

SaaStr

Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. Do you make the hire now? Not just in sales.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. Together we combed through AngelList and found companies that we saw potential in, however, most were not hiring.

Scale 263
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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 132
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How Community-Led Growth Drives Product-Led Growth with Notion’s CRO (Video and Transcript)

SaaStr

” And she quickly hired someone named Ben Lang who at the time was running a Notion fan site that was getting 80,000 hits per month, all about Notion. So she had this brilliant idea of why don’t I hire Ben? How do you have your community be an extension of your customer success team or even an extension of your sales force?

B2C 280
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Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)

SaaStr

There was another company I invested in called Automile, that for a while was quite successful in SMB fleet tracking, tracking where your fleets of vehicles are. As they scaled, they radically changed how they did sales. Like sales doesn’t like freemium. It was literally yesterday, sales versus PLG.

Scale 225
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Product-Led Growth (PLG) For Startups

Mucker Capital

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?

Startup 52
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A Founder’s Guide to Getting More Leads – ASAP (Video + Transcript)

SaaStr

And then also what was new to me that I’m still adapting to is the high touch sales process and how much institutional effort has to go into making that happen. And so when I think about those first hires, it’s what am I going to do to do both of those things? So those things definitely translated. Jason Green : Yeah.

Scale 132