SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). And one of the most important considerations, how are we helping marketing leaders accelerate growth in their ABM pipeline? . What is Intent data?

Strategy 154

Strategy B2B Sales Enablement Advertising 154

OpenView Labs

DECEMBER 21, 2020

Teams are starting to ramp back up, and the next chapter of inside sales is a little wild. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1:

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. Content marketing will drive user acquisition. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

JUNE 3, 2019

My company, Appcues , works with product managers, growth marketers, and customer success teams at bottom-up, product-led companies to help them iterate more quickly and effectively on their onboarding UX. We enable folks to create a superior customer experience that’s personalized to each and every user.

Onboarding 40

Onboarding Retention Engineering Education 40

Sales Hacker

DECEMBER 20, 2018

The Sales Hacker Podcast is carefully designed to give you tangible, practical insights about B2B sales. Every Tuesday, top VPs of Sales, investors, and founders will gather ‘round the sales roundtable to break down sales strategies, make you think, and help you deliver a gut punch to your sales goals!

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

SmartKarrot

SEPTEMBER 25, 2020

To stand out in such a tough competition, the SaaS market needs to leverage strategies like verticalization, exceptional segmentation, meeting customer demands, and providing excellent features. Sales’ is cool but have you tried ‘ smart sales’ ? SaaS has become a prime element in every business’s architecture.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8