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GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong

Sales Hacker

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

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The State of Venture in 2025

Sales Hacker

The real bottleneck is Series A Raising a priced seed round is no longer the milestone it once was. He shares tactical advice for senior operators re-entering the job market, how to build relationships with VCs and recruiters, and what founders are really looking for when hiring GTM leaders. More conviction, fewer bets.

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How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

Mucker Capital

It can be thought of as the source code underlying every communication, from sales and marketing to PR and HR. These stories, tied to the company's fundamental mission and vision, are essential in attracting investors, gaining new customers, getting press attention, recruiting talent, and generating buzz.

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Content We Love: Looking Back at 2018’s Best PLG Insights

OpenView Labs

That means we’re delivering more than 250 pieces of content to our community on topics ranging from sales and product to pricing, marketing, recruiting and much more. Last year, we placed a special emphasis on product led growth (PLG). The Product Led Growth Market Map. Find out here.

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Finding Balance: Marketing, PLG and a Developer Audience

OpenView Labs

The first rule of marketing to developers is to never market to developers. They will choke on it, and you will pay the price. It’s a delicate business, especially for product led growth (PLG) companies that are used to following product’s lead and may not have experience with any kind of formal marketing function.

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How to do Market Research: a Step-by-Step Guide

User Pilot

This segmentation helps in personalizing marketing and sales strategies effectively. Recruiting Participants for Primary Research Choosing the right participants for primary research is a crucial step in market research. Consider a B2B SaaS company that develops project management software.

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Top 9 Behavioral Analysis Software Tools of 2025

Full Session

Pricing starts at $39/month with a 20% discount for annual plans, offering scalability for businesses of all sizes. Userpilot is a product growth platform focused on improving user engagement and onboarding for SaaS companies. Pricing starts at $299/month , which might be high for startups looking for a cost-effective solution.