Blulogix

FEBRUARY 13, 2024

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. LinkedIn grew from 2,000 to 12,000 employees while I was at the company.

SMB 179

SMB Scale Startup Marketplace as a Service 179

SaaStr

MARCH 19, 2019

Ceci Stallsmith : After building if you have something where you’re going to publish an integration or something of that sort, there’s a marketplace for Stripe, same for Box, same for Slack, we have a directory of apps, so published in the directory is the next step. If they’re engaged, then they’re building.

Payments 120

Payments Scale Scaling Revenue 120

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. In order, they need to know, use, love and recommend your products or services.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

OpenView Labs

JULY 12, 2019

Shopify provides them with everything they need to start, sell, market and manage their businesses in a single platform. Our own company has evolved alongside our customers, broadening our services and products to meet the growing needs of an expanded range of entrepreneurs. For Shopify, I embed a product marketer in each product line.

Data 52

Data Marketplace as a Service Advertising Branding 52