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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

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Why you absolutely need a churn goal for your company (and who should own it)

BrightBack

Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently. The lack of commitment to a churn goal is why the subscription industry has such a problem with customer retention today. 23% of respondents did.

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EY Announces You Mon Tsang as an Entrepreneur Of The Year® 2021 Mid-Atlantic Award Finalist

ChurnZero

Entrepreneur Of The Year is one of the preeminent competitive award programs for entrepreneurs and leaders of high-growth companies. ChurnZero helps subscription businesses fight customer churn. Since its launch, the program has expanded to recognize business leaders in more than 145 cities in over 60 countries around the world.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

Higher average selling prices bring higher expectations for these business relationships, such as signed contracts, premium service-level agreements, invoicing and the ability to speak to a staff member whenever problems arise. This one is less common in the SaaS industry but in general is considered by subscription based service providers.

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Come up with and expedite growth hacks to generate inbound and outbound leads. Work closely with the CEO to realize vision for data infrastructure and business intelligence tools and hit subscription goals. Optimize the site for first-touch visitors, especially in early growth markets. Onboard and optimize new channels.

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Dribbble CEO Zack Onisko on building a business around community

Intercom, Inc.

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. Playbook came out in 2016, after many years of us watching this evolution.

Business 215
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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. He posts regularly on social media on SaaS vision, leadership, and product.