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Monday Social Media News Roundup: Week of October 23rd

Buffer Resources

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

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A Guide to Social Media Collaboration

Buffer Resources

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. What is social media collaboration? Collaborations can take various forms, such as joint campaigns, guest posts, giveaways, or co-hosted events. The result?

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How This Creator Turned $20 Into 40k+ Social Media Followers

Buffer Resources

This statement is a common refrain across Jahleane’s social media. However, as Jahleane shared, “Most event organizers appreciate the content I share on my social media.” For example, the news of a potential TikTok ban got Jahleane thinking about how to diversify her platform presence.

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How MapTiler Doubled The Number of Countries They Sell In Using Strategic Partnerships

FastSpring

MapTiler has seen significant growth in revenue in countries with active affiliate partnerships. Note: MapTiler Uses FastSpring’s Affiliate Marketing platform to easily track affiliate sales and pay out their partners. But the team also uses in-person events to find affiliates and form strategic partnerships with other companies.

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Stripe vs. PayPal: Which Payment Platform is More Valuable For Your Business?

Baremetrics

Your payment processor may be an important element of your business. However, with so many of these payment platforms on the market, how are you supposed to choose? If you’re searching for one of these platforms, what qualities are important to you? After all, it plays a big role in how you get paid.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

FastSpring serves as a merchant of record for over 3500 companies that use our platform every day to sell digital products globally. We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. Set up a demo or check out our platform yourself.