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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Marketplace partners.

Scale 230
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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Yeah, crazy, because in entrepreneurship.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

More deals are about gaining access to new capabilities or markets. No one wants to be late to market. Yes, the tech giants could develop the software these micro startups are making, but by the time it’s ready for market, a competitor might have rolled a similar product out and taken all the glory. Micro Acquire.

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Summary of New York Tech Week 2023 (Itaú BBA, BTG, BofA)

SaaSHolic

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

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Customer Experience author Elizabeth Dixon on the CX that makes an impact

Intercom, Inc.

Elizabeth currently leads Strategy and Research and Development for Service & Hospitality at Chick-fil-A and has been a professional speaker for over a decade. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Then, figure out how to properly resource and amplify it.

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How to Start an Online Store

Neil Patel

Or you can also consider buying a product that already exists, improving it, and then doing a better job of marketing it. While Alibaba is one of the more popular marketplaces, it doesn’t mean that there aren’t frauds on the platform. Alibaba.com is one of the most popular marketplaces when it comes to sourcing products.