Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte
SaaStr
OCTOBER 23, 2024
Selling to Multiple Stakeholders If you sell into the Enterprise, you understand there are different stakeholders. A mobile phone is their dominant source of managing business activities. When you get bigger, say 20 to 50 to 100 monthly transactions, you probably have an accounting person in BILL daily. That was probably 2012.
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