Sat.May 03, 2014 - Fri.May 09, 2014

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Three more ways to look at cohort data

The Angel VC

I've just added three new charts to my Excel template for cohort analysis. The first one shows the MRR development of several customer cohorts over the cohorts' lifetime: Each of the green lines represents a customer cohort. The x-axis shows the "lifetime month", so the dot at the end of the line at the bottom right, for example, represents the MRR of the January 2013 customer cohort (all customers who converted in January 2013) in their 9th month after converting.

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9 Books Every Entrepreneur Should Read

Tom Tunguz

Some of the best content to be found about startups is locked in books. Thomas Kjemperud asked me yesterday for a 140 character recommendation of one book for founders. Reducing my list to just one and condensing an argument for why founders ought to read it in just 117 characters was just too great a challenge for me. Instead I’ve written a blog post about the nine favorite books I’ve read over the last five years have helped me understand startups and the processes that make them s

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What makes junk mail junky?

Practical Advice on SaaS marketing

The junk email I get about replacement windows, oil change coupons, and life insurance doesn’t really bother me. Somehow I got on a list of millions of people who own a house, own a car, and can still fog a mirror. These emails go out in bulk and luckily my spam filter traps most of them. Are you talking to me? Really? What does bother me though is the inappropriate email I get that isn't sent out by the millions.

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How to create a Growth Engine for your SaaS product

Aaron Beashel

These days we have more access to great information on marketing our SaaS products than ever before. People like Sean Ellis , Neil Patel , Chris Hexton , Peep Laja and many others choose to share their knowledge of online marketing via blog posts and eBooks and it is all available for us to learn completely free as long as we have the desire. But do you get the feeling that there is just so much you could be doing it’s hard to know how it all fits together to achieve that illusive ‘Growth’?

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Generative AI Deep Dive: Advancing from Proof of Concept to Production

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, CTO of Betterworks, will explore a practical framework to transform Generative AI prototypes into

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Hustling superstar interview: Gary Vaynerchuk shares his entrepreneurial sales philosophy

CloseSaaS

I had the pleasure of speaking to hustling superstar and entrepreneurial energizer bunny Gary Vee last week and I'm thrilled to share this video interview with you.

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Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. These fundamental SaaS metrics are all apparent in the standard SaaS profit equation below.

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The Worst Time of Year to Raise A Seed Round

Tom Tunguz

Has there been optimal time of year to raise a seed round? The chart above shows the number of seed rounds by quarter of the year from 2009-2013. At first blush, it would seem that the first quarter of the year is the most attractive period to raise a seed round. But that’s a faulty conclusion. First, there’s no statistical difference between the number of rounds raised in each quarter, according to a t-test on the four years of Crunchbase data I tested.

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The Current State of the Consumer Internet Market

Tom Tunguz

Last week, we reviewed the state of the public SaaS market and observed the average company had lost 33% of its value from their highs. How have newly public consumer companies fared in the same environment and what does that mean for the tech industry broadly? I created a basket of most of the venture-backed consumer IPOs since 2010 and added bellwethers Facebook and Google.

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SaaS Sales Process: How to Sell to Enterprise Customers

CloseSaaS

There's a reason why enterprise deals are big, and it's not just about how many users you sign up. Selling SaaS products to enterprise customers is arduous.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.

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Better UI in the date range picker

CloseSaaS

Hey Close-ers!

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