Mon.Jul 03, 2023

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Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS?

SaaStr

Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? My overly specific rough rule is about $20k in MRR. A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early. | SaaStr I.e., usually much, much earlier than you might think. Why? Assuming you are growing reasonably quick, a head of demand gen at even $20k in MRR can be accretive over the next 12 months.

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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Resources

When did you last pay attention to a generic brand video that wasn’t for research purposes? If you’re anything like me, there are so many things fighting for your attention online that you have to be highly selective about what you give precious minutes, and those videos usually don’t make the cut. Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video.

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How banks and businesses can prep for the FedNow instant-payment system

IT World

After a pilot program that lasted six months, the US Federal Reserve System plans to launch its FedNow real-time payment system in July. But many banks and businesses could be caught flatfooted when it launches. The central bank’s payment and settlement rail is designed to increase liquidity, especially for small businesses and supply chain participants who can get paid instantly for goods and services.

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Embracing the Retention Era: The Key to Long-term Success for Subscription Businesses

Chargebee

We’re excited to announce the release of Chargebee’s 2023 State of Industry Report. In this comprehensive study, new research reveals compelling insights about the strategies and tactics of 300+ subscription business leaders – pointing to a shift in the trajectory of the subscription industry, which we call the “Retention Era.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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How we know that Apple’s Vision Pro means business

IT World

Apple last month released the first beta version of the software that powers its upcoming Apple Vision Pro headset, visionOS, plus the visionOS software development kit and a simulator. We’re already seeing pictures and videos of Vision Pro apps online long before the $3,499 spacial computing device ships. (The device is expected to ship in the first half of 2024.

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Microsoft pushes for government regulation of AI. Should we trust it?

IT World

By now, virtually everyone agrees that powerful generative AI needs to be regulated. In its various forms, it presents a variety of potential dangers : helping authoritarian regimes, thanks to its ability to create misinformation; allowing Big Tech firms to establish monopolies; eliminating millions of jobs; taking over vital infrastructure; and — in the worst case — becoming an existential threat to humankind.

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Customer Success Vs. Account Management: Unraveling the Differences

CloseSaaS

Unleash the magic of Customer Success and Account Management in shaping customer experience and loyalty. Dive into their unique roles and cool differences.

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EU and Japan announce Digital Partnership to strengthen chip supply chain

IT World

The European Union will work with Japan to monitor the global chip supply chain and support Japanese semiconductor companies looking to operate within the EU. "We believe that it's extremely important to secure the supply chain of semiconductors," EU Commissioner Thierry Breton told Reuters, adding in comments published by the news outlet that the EU’s policy to reduce its dependance on China-made technology such as chips is part of a strategy to “de-risk”.

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Lead Assignment: Strategies to Optimize Your Sales Team's Performance

CloseSaaS

Have you built a lead assignment process for your sales team? This article will show you how to do it, helping you optimize performance along the way.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The Ultimate Guide to Scaling Teams and Leveling Up Your Success!

SmartKarrot

The expansion and growth of an organization depend heavily on its ability to scale up teams. Effective team building and management are key to the sustainable growth of any organization. Evolving and expanding businesses makes scaling, managing, and optimizing teams a crucial exercise. However, scaling teams is not an easy task. It is a challenging process that requires an in-depth understanding of team dynamics, thorough planning, and tactical execution.

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Buffer vs. Sprout Social: Find the Best Social Media Management Tool for Your Profiles

Buffer Resources

Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 7 questions to ask when comparing Buffer and Sprout Social 1.

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Businesses to boost Windows 11 adoption in ‘24, but Windows 10 still dominates

IT World

Businesses are likely to accelerate their adoption of Windows 11 next year, as the 2025 Windows 10 support deadline trumps underlying economic concerns. Almost two years after the operating system’s launch, the total installed base for Windows 11 stands at around 25% to 30%, said Linn Huang, research vice president for devices and displays at IDC. That lines up with the most recent StatCounter figures, which put Windows 11 adoption at 29% — still far behind Windows 10’s 67%.