SaaStr
JUNE 4, 2020
A few more existential thoughts & learnings if you get an offer to buy your start-up: 1. The “quality”/brand of the acquirer is less important than we tend to think. Selling is selling. It’s not yours anymore. I know it may sound appealing to “Continue Your Vision Inside of Google” or “Go 1000x Bigger Inside of Apple” or whatever, but even if it’s true at some level, it doesn’t matter in the end, 2-3-4 years down the road.
Intercom, Inc.
JUNE 4, 2020
?. We want to share our disgust, anger, and sadness at the killing of George Floyd, and with the decades of injustice and brutality that this time has brought into sharp relief. To our friends in the Black community, we stand with you, and will never tolerate your mistreatment. — Intercom (@intercom) June 2, 2020. We’re very conscious that we have a lot of work to do around diversity and inclusion at Intercom, and we have not always been where we want to be in that regard.
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SaaStr
JUNE 4, 2020
Q: Why don’t more SaaS companies offer very long trial periods of, say, one year, to encourage vendor lock-in? Maybe they do, in a way. Maybe the fact that you can use the Free editions of Slack and Zoom, in particular, for years without needing to upgrade is sort of a very long trial period. Stewart Butterfield suggested that to me when I talked to him about their Free edition a few weeks back: But you do need to do this right: A long free trial is tough on the sales team.
Zuora
JUNE 4, 2020
Check out one ZEO intern's reflections on her 2-year journey in the marketing department (from web marketing to campaigns to digital marketing), what it means to be a ZEO, and life lessons, courtesy of Zuora. The post #ZEOLife: A 2-Year Zuora Internship Journey appeared first on Zuora.
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Nimble - Sales
JUNE 4, 2020
We are living during some unprecedented and unusual times. The world has never seen a shut down as we are currently experiencing because of the COVID-19 pandemic. With a large portion of the population staying home to protect themselves from catching the coronavirus, the traditional ways of marketing to your customer base may not work. […]. The post Marketing Your Business in a Post-Pandemic World appeared first on Nimble Blog.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Nimble - Sales
JUNE 4, 2020
When you’re wondering how to rank higher on Google, you tend to focus on things that you need to add. Floating social media buttons, subscription forms, comment sections, more content, and way more content. Before you go too far with your strategies, maybe it’s better to take a minimalistic approach. Are there things that are […]. The post 5 Things to Remove from Your Website Immediately if You Want to Rank High on Google appeared first on Nimble Blog.
SaaS Metrics
JUNE 4, 2020
Introduction WordPress is one of the most if not the most renowned Content Management System (CMS) in the market right now. Its users highly acclaim it for its ease of use and great customization options. However, a website needs to be hosted for it to be available online. While there are a lot of hosting providers available, WordPress hosting is one of the best hosting out there for several reasons.
Nimble - Sales
JUNE 4, 2020
According to a survey conducted by Salesforce, an efficient sales funnel leads to rapid growth. Results from the study reveal that about 69% of companies are yet to identify and understand the power of sales funnel in increasing their sales. More so, 80% of the market leads never translate to sales. The truth is that […]. The post How to Create a Killer Sales Funnel for Beginners appeared first on Nimble Blog.
CloseSaaS
JUNE 4, 2020
With sales teams compelled to work remotely, streamlining your team’s workflow is more important than ever. Learn 7 clever hacks to improve your team's productivity.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
OPEXEngine
JUNE 4, 2020
Last week we published the most recent SaaS & Software benchmarks in our platform used by companies in their FP&A analyses for management, boards and investors. We’ve also added more filters by more granular break-outs of revenue, revenue growth rates and Average Contract Value, plus a filter for EBITDA, to help companies better compare themselves against the myriad SaaS business models that have evolved as SaaS has become more widespread.
SmartKarrot
JUNE 4, 2020
Role: Customer Engagement Manager Location: San Francisco, Seattle, Dallas, Raleigh, Denver, Minneapolis, Chicago. Organization: Databricks The mission of the Customer Engagement Manager is to drive long-term value and success for Databricks customers by maintaining exceptional and scalable engagements throughout a customer’s lifecycle. You will be responsible for managing communication with the customers, including the intake of requests from other teams as well as drafts, execution, and result
Sales Hacker
JUNE 4, 2020
The influence of COVID-19 on the marketplace and our sales operations has completely changed the business landscape, and there may be no turning back. While many things can impact a sales team, most of us have never encountered the kind of confusion created by the arrival of the pandemic. More than ever, team leaders need to ask themselves how they can prepare for the future and use what they’ve learned during these last few months to excel in the days to come.
SmartKarrot
JUNE 4, 2020
Source. When it comes to marketing, customer segmentation is one of the most proven strategies. There are various marketing tactics that can be applied for different customer segments. And these segments are often made for new customers (or prospects). But if we zoom out a little and reach way above all the segments then we end up with just two final categories.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
SmartKarrot
JUNE 4, 2020
Looking for some useful SaaS account management tips? Fret no more, we have got you covered. As an account manager, you play a significant role in enhancing the growth of a company. Even an average amount of revenue will benefit you in the implementation of an account manager. Not just that, it will generate huge leads for up-sell and cross-sell opportunities, quickly identify account risks, and still tends to one of the vital hacks to minimize churn.
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