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Thanks to ChartMogul, ClientSuccess, DuploCloud, FullStory, PeopleAI, and Quolum for Sponsoring SaaStr Annual 2022!

SaaStr

For the Executives, we deliver the deep analytics, metric and reports to provide a comprehensive view of the health of their SaaS business. For the CSMs, we bring together the tools, best practices, insights and analytics they need to proactively manage their customers. Our clients love to use our solution. Every day, all day.

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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? For Steve, what does devops really mean? What works?

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Measurement: What SaaS platform builders need to know to prepare for growth, Part 3

CloudGeometry

SaaS business metrics are not hard to find ; we won’t analyze them in-depth here. As it turns out, SaaS operational platform metrics are also abundant. DevOps has largely completed the evolution of systems monitoring from the datacenter/IT worldview to what is commonly referred to as observability.

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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. Even without any breakdowns, obviously the CEO was fully aware of the company’s increased spending in sales and marketing. This is a v2.0 New Gross Margins?

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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

In more mature software companies, we see oversized returns for companies that are moving to software-as-a-service subscription models (see Figure 1). While there were some worries that the transition to the service subscription model would reduce software’s traditional stickiness, those concerns may have been overwrought.

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

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ChurnZero Named Overall SaaS Category Winner in 2021 APPEALIE Awards

ChurnZero

Overall SaaS Award – Customer Service Category Winners: AppFolio Investment Management. Overall SaaS Award – Development + DevOps Category Winners: InfluxData. Quantum Metric. Overall SaaS Award – Sales Category Winner: PandaDoc. Quantum Metric. OnDMARC / Red Sift. AppFolio Property Manager.