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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. What works?

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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

Over the past decade, software has created tremendous value for investors and businesses, thanks largely to its transformative effect on the economy , its role in developing new cloud-based business models, and its ability to increase efficiency in operations. Metrics will also change. Four ways to drive value.

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

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SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020

SaaStr

In Today’s Episode We Discuss: * How Carolyn made her way across the pond from Head of US Communications at Orange to GM of Method in SF to then playing a key role in the marketing team at PagerDuty? * In terms of tone, what is the right tone to approach the broader team with? How does PagerDuty gain a sense of company morale at scale?

Scale 172
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What Does a Successful Security Program Look Like?

BetterCloud

You will better understand success by being able to identify failure: Figure 1 – The lone IT professional, after being told that the budget is too small for more security people on their team. If security is on your mind only, you will fail no matter how great you are or your team is. Doing security by yourself is failure.

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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics. In Today’s Episode We Discuss: * How David made his way into the world of SaaS at the age of 22. * How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps?

Scale 181
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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. So when you see a spike in demand, you can meet it, no matter what size your team is. “We We’re here for you.”

Scale 118