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Your Step-by-Step Guide to a Successful Website Migration

Neil Patel

Start assembling your team. The best solution is to be as diligent and prepared as possible. IT experts, SEOs, designers, analytics teams; they’ll all have invaluable opinions and advice on how to get it right—but also explain what can go wrong. Set Website Migration Budgets, Timelines, and Teams.

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Hack #1: Lead generation starts at home—review your homepage messaging. Also, don’t forget to market your webinar through social media.

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The Greatest Competitive Advantage You’ll Ever Know: Mental Health

Sales Hacker

Much of this is due to the nature of our profession, but it’s made worse because most sellers today operate in toxic work environments. So, yes, it’s time to start a conversation about mental health on your sales team. But there is no such thing as only freezing out bad emotions. I was cold to protect myself.

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Develop a Full Marketing Strategy 2. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. High churn is understandable for newer startups, but it does indicate that a tool may be a poor market fit, have limited demand, or struggle to compete against similar products.

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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). We’re going to look at what data you need to develop an account targeting strategy and where to get that data.

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10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

Actually what I found was a little disarming, a little unfortunate, because there was a lot of, I think, bad experiences in the past with corporate venture capital and with earlier stage companies or with other VCs working with CVCs as they were once called. Customer success, even social media, how do you handle that?

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. Personally, our team has been holding back a little bit. I think everyone needs some stability, whether it’s good, bad, or ugly or in the middle to survive. I’m here.” Aileen Lee: Yeah.