Customer Success Payment Features Product Marketing SMB 
SaaStr
FEBRUARY 9, 2024
From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? Next, think about product maturity. At the same time?
SaaStr
FEBRUARY 14, 2023
Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. It’s much easier to sell something to a customer you’re already working with than it is to win them again and again. For SMB-facing companies, over 110% should be your goal.
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SaaStr
JANUARY 24, 2024
In the beginning, it was solopreneurs and small SMBs coming through the funnel. Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. Calendly is scheduling automation and has roots in PLG.
SaaStr
NOVEMBER 2, 2019
What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? How does he think about the mortality rate of SMBs? Does one have to move to enterprise?
SaaStr
MARCH 20, 2020
As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.
SaaStr
JANUARY 7, 2021
In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period. Romain Lapeyre is CEO of Gorgias.
OPEXEngine
FEBRUARY 22, 2022
An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.
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