Remove Customer Success Remove Marketplace as a Service Remove Revenue Remove SMB
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177
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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. Customers are looking more and more to their peers before considering a purchase.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. Direct Sales.

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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Below, we’ll explain how each of our agencies works, the services they provide, and what to expect from each of them in the future. NP Digital Marketing Services.

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The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. After all, the marketplace speaks the loudest, and without customers you don’t have a business. Enterprise sales requires an entirely different level of experience and skillset to be successful. Source: SalesHacker.com.

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PODCAST 49: KPIs to build World-class Customer SuccessOrganisation w/ Roger Scott

Sales Hacker

Why net revenue expansion is the most important CS KPI. How to build both SMB and Enterprise-grade CS teams and what tools to use to empower them. We have Roger Scott, the EVP and chief customer officer at New Relic. Growing the Customer Base. And so my happiness, my success is dependent on your happiness and success.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.