Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved
SaaStr
JUNE 7, 2021
If a sales rep closed a deal, A customer success manager should take it over. Find a way to fund both, even with SMBs. An open question around smaller customers is how do you staff up Customer Success for them — if at all. The grey area is often with SMBs. Often, the coverage is quite limited.
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