SaaStr

FEBRUARY 15, 2023

Scaling a PLG company While it’s great to figure out a PLG model that allows you to scale your revenue with inbound, it cannot stop there. Strategy: To get started, identify playbooks that yield the highest revenue. Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other.

Scale 196

Scale Sales Hiring CTO Hire Scaling 196

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. In Today’s Episode We Discuss: How Erica made her way into the world of SaaS and came to be Chief Revenue Officer @ New Relic. Welcome to Episode 214!

Scale 173

Scale Enterprise Scaling Sales Hiring 173

SaaStr

APRIL 4, 2019

You’ll also learn how leading SaaS companies are able to scale and thrive in this complex, dynamic environment. And so we actually had to make some major adjustments and look for an alternative way to deliver the software which clearly meant that we needed to move to the cloud full-time. Want to see more content like this session?

Cloud 168

Cloud Scale Trends Machine Learning 168

SmartKarrot

FEBRUARY 16, 2022

Casey Winters is a growth and SaaS marketing expert who has transformed how startups grow and scale into large companies. Chris Orlob is the senior director of product marketing at Gong.io, an AI (Artificial Intelligence) platform to provide sales analytics. He talks about SaaS products, marketing, and sales.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

SEPTEMBER 18, 2020

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

Sales Hiring 244

Sales Hiring CTO Hire Scale Investment 244

Andreessen Horowitz

NOVEMBER 28, 2023

So we didn’t have product market fit for that. How did you think about, who do I want to target for that product given where we are now. So that’s where we found product market fit and product market fit is not binary, it’s more of like the stars align and you’re just like, Oh my God.

Merchant Services 82

Merchant Services Payment Methods Payments Payment Solutions 82

Mucker Capital

APRIL 6, 2023

Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're really starting from scratch, do the product.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

APRIL 9, 2019

Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Mallun Yen : So, when did you hire employee 34?

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Sales Hiring Scale CTO Hire Marketing 131

Intercom, Inc.

OCTOBER 31, 2019

Tim has spent his entire professional career focusing on productivity, from Sybase to TLA-Tencor to Facebook where, over his six-year tenure (2010 – 2016), the amount of revenue per employee doubled to $1.8 Tim: I was hired in 2010, when Facebook was what I like to call a “teenage company”. million apiece.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire AI 169

SaaStr

NOVEMBER 21, 2019

We focus on Series A, and we only make a small number of investments, probably four or five a year, precisely because like to work very closely with the companies that we invest into to really help you scale out of Europe. The seed money is to fund the product energy. Evgenia : Hi. My name is Evgenia. I work with Dawn Capital.

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New CTO Sales Hiring B2C CTO Hire 147

OpenView Labs

JULY 2, 2020

” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates. After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with.

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Pricing SaaS Payments Payments SaaS 135

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? Is it product decisions? Is there hiring decisions? So product strategy decisions, vision documents. How does Paul think about driving really effective change management?

CTO Coach 173

CTO Coach Sales Hiring Software Review CTO Hire 173

OPEXEngine

NOVEMBER 11, 2020

After Jebbit raised its Series B, Michael Marcus, VP of Customer Success (CS), sat down with his team to plan their scale-up operations. Health scoring makes it easier to identify ideal customers, which arms with you with feedback to loop back to Product, Sales, and Marketing. Identify ideal customers and hone sales personas.

Startup 91

Startup Scale Systems Review Technical Review 91

SaaStr

JULY 10, 2021

Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.

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Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 256