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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Resources

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. ” Meeting Clients Many social media platforms seem like a fun diversion—but do they actually help small businesses make money?

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. Sounds great, right? The upshot?

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15 Sales Statistics That Will Change How You Think About Revenue In 2021

Sales Hacker

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time? What this means for you.

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How to Run Nonprofit Marketing Ads

Neil Patel

Often, with a for-profit company, the goal in advertising is the sale at the end. A nonprofit may have other needs in mind, and therefore other goals for the marketing campaign. It’s not just about a transactional sale, so you want to be clear as well as inspiring. With nonprofit marketing, you’ve got a taller order.

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How Natural Language Processing Affects Digital Marketing

Neil Patel

Hootsuite’s sentiment analysis tool, which analyzes the language used in brand mentions on social media, is a super simple example of how this looks in practice: There are many more complex, dedicated tools that use natural language processing to monitor sentiment across digital channels, from social media and review sites to blogs and forums.

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Use This LinkedIn Strategy to Build a Strong Digital Presence (7 Tips)

Sales Hacker

Social selling became a buzzword around 2014 in the sales industry, and it’s already becoming outdated and ineffective for teams that use LinkedIn as just another inbox. LinkedIn profiles were meant to showcase your experience and expertise to recruiters and hiring managers. LinkedIn is a social network.

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Working With a Digital Marketing Agency Vs. Hiring In House

Neil Patel

Specialty – Most agencies specialize in one or two things, such as content marketing or performance advertising. Flexibility – It may be the case that you need to expand into a different marketing channel or adapt your strategy based on a changing environment. Scaling a business isn’t easy.