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All Your VPs Really Need to Do is Tilt the Curve

SaaStr

We’ve written a lot on SaaStr on how to increase the odds your first management team is a success. How to hire a great VP of Sales (tons on that here ). What a great VP of sales really does. What a great VP of marketing really does (tons on that here ). How to manage customer success. About this and that.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 173
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SaaS Sales: Your guide to converting lifelong customers

ProfitWell

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team.

Scale 61
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Six Reasons You Should NOT Create a Category

SaaStr

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. What’s a sample job description that I can use to recruit talent? How can I convince my CEO that CATEGORY X is important? Do I need to build a team to take on a CATEGORY X program?

Scale 109
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The SaaS Trends You Need to Know for 2020

OpenView Labs

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

Trends 67
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Resources

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). I’m a word nerd.

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

For sales-based companies, influencer marketing could be a promising alternative. Ready to find influencers for marketing campaigns? If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products. Determine Performance Metrics.