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How Content Marketing Can Help Increase Hourly Rate of Your Custom Software Company

Kraftblick

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). in 2016 to 11.9% in 2016 to 11.9%

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Top 10 How To Articles for SaaS CEO’s

Incredo

Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. How To Deal With Software Development By Embracing The Slow Down Strategy , Incredo. This post tells that demos with happy ends depend on several factors.

Scale 188
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What Is a Growth Team And Does Your SaaS Need One?

User Pilot

The main responsibilities of growth teams are user onboarding optimization , user engagement, conversion rate optimization, user education, and data analysis. Growth engineer : This is a software developer or engineer who focuses on implementing technical solutions to support growth initiatives. North Star checklist for SaaS.

Scale 99
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

In this instance, if you need help developing your customer acquisition strategy, one useful technique is reviewing closed/won deals and opportunities in your CRM. Which marketing channels did prospects engage with before becoming a customer? What kinds of engagement are influencing closed/won opportunities most frequently? .

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The Ultimate List of Developer-Focused Sales and Marketing Resources

OpenView Labs

This Forbes article talks about how, over the past two decades, two separate trillion-dollar enterprise software sectors have been created: SaaS software and public cloud. And today, we’re in the early innings of the next trillion-dollar software wave: developer-driven software. Success stories.

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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. What does interactive content mean? When should one start to use interactive content?

Scale 207
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Agile Agile software development has been such a success that people now apply the “agile” moniker to a broad range of areas. Content marketing is often cited as a strategy which has a compounding effect (see image below). This mental model helps teams focus on delivering results, rather than perfection. Economics 40.