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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time. In that essay , we also talked about how a more common route for a SaaS business is to become a platform. The Types of Platforms. Integration Platforms.

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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 3) Almost any business in the world needs this or that software for its own needs. 5) Everyone minds his own business.

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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

Jake, Head of Customer Success for Sideways 6, explains that the current trend is to measure their success through the customer’s success, with CS being an integral part of impacting the entire business. Product teams can better improve and develop products when customer success has helped identify what customers need.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It They were acquired by private equity.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Highlights from Our Conversation Where Should SaaS Companies Localize [2 min clip] David walked through a step-by-step process to assess where SaaS and software companies should consider localizing. Start with your existing sales and see where there’s interest from existing buyers. Watch the two minute clip for more details.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. The four major SaaS life cycle stages we’ll cover: Pre-startup.

Scale 74
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SaaStr Podcasts for the Week with Kustomer, Google Cloud, and Zenoss — August 8, 2019

SaaStr

Prior to Kustomer, Vikas spent over 20 years implementing, consulting, marketing, and selling CRM and ContactCenter solutions with companies like LivePerson and Oracle. In Today’s Episode We Discuss: * How Vikas made his way into the world of SaaS and came to be at the rocketship that is Kustomer. * What is a good payback period? *