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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 2) Software companies can pay high commissions because they don’t sell physical products.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. How FastSpring Simplifies Selling Around the World Automated Localized Checkout Consumers often prefer to pay in their local currency or using payment methods that are popular in their region.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It Before seeing good success in the company.

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7 questions smart CTOs ask before choosing the best penetration testing company

Audacix

If you're the process of selecting your web application penetration testing vendor and if you don't know how or why to make a final decision - your're not alone. How will their penetration testing services actually help you (beyond a 50-page penetration test report)? How to build a culture of security within your SaaS development team?

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time. In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Integration platforms are ubiquitous in SaaS.

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SaaStr Podcasts for the Week with Kustomer, Google Cloud, and Zenoss — August 8, 2019

SaaStr

Prior to Kustomer, Vikas spent over 20 years implementing, consulting, marketing, and selling CRM and ContactCenter solutions with companies like LivePerson and Oracle. In Today’s Episode We Discuss: * How Vikas made his way into the world of SaaS and came to be at the rocketship that is Kustomer. * Missed the session?

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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

And at a company like Sideways 6 — whose product is an idea management software to help organizations engage people and foster innovation — that emphasis on collaboration gets even louder. But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.”