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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization. Look for existing ecosystems of websites, communities and social presence that exist in that geography around your topic. “So Leave the technical challenges of selling around the world to us.

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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level. But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.” And much more!

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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

Here are five quick takeaways: Instead of relying on word of mouth to permeate the team, write things down. If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product.

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3 Must-Have CFO Skills: Operating Finance, Strategy and Communications

OPEXEngine

Coming up through the public accounting or consulting ranks, by contrast, practically sells itself, because it tells potential employers you’ve mastered the technical aspects of accounting from a best-practices standpoint. Hopefully it will be communicated during the interview process. ” Many leadership paths.

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

She went on to become a high school English teacher, college writing instructor, and writing consultant for government agencies. And so, in 1996, she founded E-WRITE , a writing training consultancy that helps people do just that. Acknowledge what the customer is saying and be as personal and specific as you can. ’ No. .”

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

It’s been 10 years since co-founders Eoghan McCabe , Des Traynor , David Barrett , and Ciaran Lee sat in a small Dublin coffee shop and dreamed of making internet business personal, and we’re still every bit as excited. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. 10 years of making internet business personal.