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30+ Incredible New Speakers for 2021 SaaStr Annual

SaaStr

Nicole Culver, Director of Product Marketing, SaaS @Bandwidth. Jen Taylor, SVP, Chief Product Officer @Cloudflare. Billi Jo Wright, Chief Risk & Compliance Officer, Payrix. Suzanne Xie, Head of Invoicing @ Stripe. Amisha Gandhi, SVP, Marketing @ Tipalti. Chris Cabrera, Founder and CEO @ Xactly.

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How to Conduct an Internal Financial Audit for SaaS

SaaSOptics

This is especially true for early-stage SaaS companies that are solely focused on finding product/market fit and generating positive cash flow each month.). It’s a preventative measure obtain evidence related to compliance with regulatory requirements provided by GAAP or IFRS. Don’t fall into this trap. GAAP, IFRS, and ASC 606).

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A Letter From Our CEO: Frontegg’s Funding Round

Frontegg

You simply don’t know who will be using your product – you only assume. You build it and start the product-market-fit quest. For that to happen, you need to open your product for wide usage and talk to users to hear their sincere feedback. Your product needs to support top-down (demo?POC?Sales)

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

Product-market fit has been really important. It was initially compliance focus. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription.

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Three Marketing Lessons from The Political Realm

Kellblog

This is not just about compliance, it’s about security.” Reframing that properly separates compliance from security. You can comply with lots of standards and still have weak security. Reframes from looking at subscription price to TCO and adds a focus on ROI. People want both. It’s not about features XYZ.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

The objective of these marketing campaigns is to increase brand awareness and further customer education to move respondents closer to a sale. The Inside Sales representative then reaches out to each interested customer and attempts to move them to a paid subscription. eCommerce Marketplaces. An SMM SaaS Company Example: AVALARA.

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Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)

SaaStr

Because the business world is changing and your customers may demand that you run on certain locations and there are more and more regulations, compliance, GDPR, data residency that everyone in at a certain scale has to be compliant with. What about compliance? Where is your storage? How is data being managed?

Cloud 168