The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months
SaaStr
JUNE 29, 2025
” The Discovery : Companies didn’t just need payments—they needed payments plus compliance. The Result : After pivoting from “payments only” to “payments + compliance,” they onboarded their first 100 clients and raised Series A. Local labor laws were the real blocker, not payment rails.
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