Alignment: Your VP Sales and VP Marketing Should Be Your Mom and Dad of Revenue
SaaStr
JUNE 22, 2021
The other day I saw a VP of Sales flame out and resign with no notice from a SaaS company doing $10m ARR growing quickly. Not only were they not remotely aligned on anything, clearly they weren’t even communicating. The original version here on Lattice Engines’ Sales and Marketing Hub. Sales Tactics.
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