Communication Customer Success Marketplace as a Service Underperforming Technical Team 
SaaStr
JANUARY 28, 2020
Anthony : I’ll add more too and this sounds like a sponsored answer, but customer success becomes even more important as we sort of think about where growth is coming from. Obviously, marketing and investments are expensive and we know the cost to keep a customer is obviously a lot less. We were wrong. Aaron : No.
SaaSOptics
MAY 19, 2022
Again, corresponding variables such as customer acquisition cost ( CAC ) and customer revenue all tie back to your acquisition strategy. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy.
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Intercom, Inc.
JULY 11, 2019
But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. It becomes harder for the folks running things to make time to be inside their customers’ minds. Speak the customer’s language.
Neil Patel
APRIL 20, 2021
Make no mistake: You’re a product; and like any product, you have to successfully communicate the value of that product. Until that happens, you’ll find it difficult to sell your actual products or services. Most people and companies think products and services sell because of their great features. That’s not the case.
Totango
NOVEMBER 14, 2019
It defines how you and your customer communicate, establish common goals, and begin the customer journey. You want to teach your customers how to integrate your product into their daily workflows as quickly and thoroughly as possible. A customer cannot achieve value from a product they do not know how to use.
SaaStr
MARCH 20, 2020
317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. What is the optimal way for customer success and marketing to work together? *
SaaStr
SEPTEMBER 12, 2019
Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Thought I wanted to be an engineer, quickly realized I actually prefer the customer facing side of the startup world. That’s how early I was.
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