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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

We are taking a number of steps to ensure compliance with GDPR, but now is the time to consider the entirety of your security and data privacy strategy, both in terms of how you build it and how you communicate it. GDPR makes organizations accountable for data breaches caused by third-party service providers.

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No more B2B or B2C. Say hello to H2H: Human to Human.

DeepStream

Businesses have been “talking the talk” by creating their entire communication based on the receiver – either a consumer or a company. Communication is like water. And although we have been bestowed with the art of effective communication, it is imperative that we use it correctly. You cannot survive without it.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Neil Patel

This is a highly effective strategy. However, you still have to deal with finding the right influencers, managing communications, making sure influencers create the posts you pay them for, and tracking campaign efficacy. SwayPay requires shoppers to tag them in each post, so compliance is mandated.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely. From go-to-market strategies and commercial expansions, pandemic-related changes are expected to become permanent.

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Smart SaaS budgeting: Refine your spend strategy for 2024

BetterCloud

SaaS budgeting is the process of planning, allocating, and managing financial resources for acquiring and using Software as a Service (SaaS) solutions within an organization. Maybe you’re spending the right amount of money, but you need more seats, or you might be paying for a service that nobody uses. What is SaaS budgeting?

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Users will pay a recurring monthly or annual fee to access a specific set of services. What is Horizontal SaaS?

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. We launched at GSK (another pharmaceutical company) in July. Guess what?

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