Sales Hacker

JULY 11, 2025

If your tone matters (to investors, recruits, or customers), build a few reference samples into the prompt or system message. These custom agents can drive multi-step onboarding flows, real-time sales coaching, multi-agent task routing – truly whatever your stack and imagination allow. Already working in Notion, Slack, or Airtable.

AI Search 83

AI Search AI Scale Sales Recruiting 83

SaaStr

FEBRUARY 16, 2025

While competitors invested in huge sales teams, Atlassian actually restricted direct customer interaction. The “Reverse Channel” Effect Counterintuitive channel finding: Unlike traditional partner programs that start with recruitment, Atlassian let partners self-select by becoming power users first.

Sales Recruiting 202

Sales Recruiting Marketplace as a Service Underperforming Technical Team Scale 202

Sales Hacker

NOVEMBER 15, 2024

That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. You’re not alone.

Scale 111

Scale Outsourcing Services Sales Recruiting Technical Review 111

Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

Sales Recruiting 82

Sales Recruiting Sales Hiring AI Search Scale 82

Sales Hacker

FEBRUARY 25, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Look, look at the clouds from the mountaintop kind of, kind of thing? That is rare.

Sales Hiring 84

Sales Hiring Marketing Technical Review Sales Recruiting 84

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. You got sales reps. That was my, really my big start in cloud and SaaS.

Sales Hiring 102

Sales Hiring AI Scale Cloud 102

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. From the on-premise and internet era to cloud computing and now ai, he shares our expectations.

AI Search 66

AI Search Technical Review AI Scale 66

Sales Hacker

JUNE 13, 2025

It’s so much bigger than just cloud or SaaS. At the start of the cloud era, software was a ~$350B market. It took 15 years to grow the cloud economy to $400B. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more.

AI Search 94

AI Search Sales Hiring Sales Recruiting Scale 94

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

Engineering 86

Engineering Scale Merchant Services Sales Hiring 86

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

Engineering 74

Engineering Scale Merchant Services Sales Hiring 74

SaaStr

MARCH 24, 2020

Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. Sam Blond | Chief Sales Officer @ Brex. I’m doing The Playbook To Recruiting Your Sales Team.

Sales Recruiting 188

Sales Recruiting Sales Hiring Scale Underperforming Technical Team 188

SaaStr

JANUARY 27, 2021

We’ve talked a ton on SaaStr over the years on how to make sure your VP of Sales and top hires really work out. We can pretty much summarize a lot of it into the following: Your VP of Sales should have lots of experience selling at your average ACV. for that type of sale. That they are the right ones. Ask who they are.

Sales Recruiting 332

Sales Recruiting Sales Hiring Scale Sales 332

SaaStr

NOVEMBER 6, 2022

SaaStr 603: SaaStr CRO Confidential Presents the Ultimate Guide to Sales Compensation, Quotas and Recruiting with SaaStr CEO and Founder, Jason Lemkin. SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover. ?. How to Build a Super High-Retention Sales Team | Twilio SVP & GM Alice Katwan.

Sales Recruiting 291

Sales Recruiting Compensation Cloud Retention 291

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Lead generation tools do change, but the basic motions of sales and marketing haven’t changed much.

Scale 284

Scale Sales Hiring Sales Recruiting AI 284

SaaStr

JANUARY 9, 2020

A key question for the Cloud infrastructure leaders (Amazon, MSFT, and Google) is how deep do they want to go on the application layer. So to keep the engine going, the leaders have to be asking themselves if they can leverage the SaaS / application layer to win overall in Cloud. Who is #1 in the SaaS layer of Cloud? Salesforce.

Sales Recruiting 287

Sales Recruiting Scale Sales Hiring Cloud 287

SaaStr

APRIL 13, 2022

For 2 days, more than 50+ sessions and 75 expert speakers will be sharing their best practices in Barcelona on scaling, revenue, recruiting, expansion and so much more. From Asana to Zoominfo: this year’s Europa lineup is bringing the best Cloud speakers from around the globe together for two days of incredible learning and insights.

Sales Recruiting 209

Sales Recruiting Cloud Sales Hiring Scale 209

SaaStr

MAY 20, 2020

Then: – Assume overall Cloud spend doubles in 5 years (maybe more) – Assume your Market Share grows 5x in 5 ys – Assume you figure out how to 3x your ACV. You will be able to do a secondary sale of some of your shares if you continue to do well. Recruiting is hard. Possibly much more. — Jason ?

Sales Recruiting 328

Sales Recruiting Cloud Retention Revenue 328

SaaStr

SEPTEMBER 25, 2020

379: From how many reps to hire, to compensation models, here are the top 10 mistakes founders make when hiring their first sales teams and how to avoid them. Announcer: In today’s SaaStr Insider, SaaStr CEO and founder, Jason Lemkin, shared the top 10 mistakes founders make when hiring their first sales team.

Sales Hiring 239

Sales Hiring Sales Recruiting Scale Sales 239

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. Four, people in the sale? Kristen Habacht: Well, there’s none in sales.

Merchant Services 255

Merchant Services Scale Sales Recruiting Sales 255

SaaStr

APRIL 17, 2023

Tons of VPs of Sales, Marketing, Product and CS still come to Europa. founder I talked to last week that went to both last year said it was easier to meet other founders at Europa, and easier to meet sales execs to recruit at Annual. SaaStr Annual is the biggest founder and exec-focused event in Cloud. It’s special.

Sales Recruiting 293

Sales Recruiting Scale Cloud Scaling 293

SaaStr

JUNE 2, 2023

The company helps enterprises internationally with contextual and actionable insights to secure their cloud infrastructure. Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. CROs should focus on capturing that unrealized demand which is not a sales-led effort.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale Branding 261

OpenView Labs

APRIL 29, 2021

Recruiting top talent is the common denominator across all scaling startups. Nine out of 10 founders and CEOs I connect with are involved in recruiting on a weekly, if not daily, basis. Many of them are learning on the fly and trying to juggle being CEO and Chief People Officer/Lead Recruiter/Brand Evangelist all at once.

Sales Recruiting 98

Sales Recruiting Outsourcing Services Sales Hiring Scale 98

SaaStr

JULY 14, 2022

2019 saw SaaStr Annual’s biggest event yet – 12,000 global community members came together to take over the Bay Area and it became the event Where the Cloud Meets. Founders were able to recruit on-site. total attendees, e.g., a CEO + a VP of Sales and a VP of Customer Success, or two Co-Founders, or CEO + CTO, etc.

Scale 307

Scale Sales Recruiting CTO Hire New CTO 307

Tom Tunguz

FEBRUARY 7, 2018

Three yards and a cloud of dust. The founders have hired department heads, who manage employees. At some point, those managers manage managers too. To recruit 100 people. However, continuing this way isn’t the path to huge scale. There’s a critical step missing. Fight for another three yards.

Scale 257

Scale Scaling Sales Recruiting Startup 257

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

SaaStr

DECEMBER 1, 2023

Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive.

Sales Hiring 157

Sales Hiring Sales Recruiting Sales Interviewing 157

SaaStr

JULY 12, 2024

Back then, remote first was a recruiting advantage. Cloud was a big unlock for monetization. The way the co-founders looked at the stages in the early days of no funding and a community-focus were: Step 1 – No sales or customers, only building freely available open-source software. Today, not so much. Step 2 – ??

Scale 291

Scale Scaling Sales Hiring Sales Recruiting 291

SaaStr

APRIL 5, 2021

And at a sales perspective, they’ll move to optimizing revenue per lead, over closing every possibly lead. Once sales and marketing gets to be all about the top line, you need to let some marginal customers just go, if for no other reason than holding on price. Harder to Recruit. But at the bottom, money is tougher.

Scale 282

Scale Sales Recruiting Underperforming Technical Team Pricing 282

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

VP of Engineering 120

VP of Engineering Sales Hiring Sales Recruiting Sales 120

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 130

VP of Engineering Sales Recruiting Sales Hiring Payment Services 130

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. Brought to you by IPS.

Sales Recruiting 119

Sales Recruiting AI Search AI Sales 119

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. From a GTM execution standpoint, they weren’t focused.

Scale 273

Scale Sales Hiring Scaling Revenue 273

SaaStock

FEBRUARY 13, 2019

Talkpush is a conversational recruiting CRM that allows employers and job seekers to connect in new ways across the globe. It also gives recruiters a faster process through its chatbot and application management tool. It is a cloud-based platform that offers the services of Asia’s top AI assistant for hotel staff – Gaia.

SaaS Payments 225

SaaS Payments Payment Solutions Merchant Services Payment Methods 225

SaaStr

APRIL 7, 2022

I can give you marketing examples about how robots are sitting on my laptop and then in the cloud doing work for us that we hate doing, the work that is done in a contact center or in an airline or work that’s done in your finance business. We do have a network of recruiters. Luciana: Marketing, sales, customer facing.

Sales Hiring 274

Sales Hiring Scale Sales Recruiting Outsourcing Services 274

SaaStr

SEPTEMBER 13, 2020

373: Bessemer’s 5th Annual State of the Cloud Report returns for a definitive look at the cloud industry today. We want to take you through the cloud journey over the last several years. Now, the cloud index fell along with it. If you go back to before 2014, what you see is the power of the cloud.

Sales Hiring 226

Sales Hiring Scale Payments Cloud 226

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. Meghan Gill | VP of Sales Ops @ MongoDB. FULL TRANSCRIPT BELOW.

Sales Recruiting 150

Sales Recruiting Sales Hiring Scale Sales 150