Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. The challenges and rewards of founding and growing a startup for nine years. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

Scale

How To Buy Saas

MAY 21, 2025

Whether youre a startup , an SMB , or a global enterprise , the right ATS can streamline your recruitment process, save time, and help attract top talent in a competitive market. Breezy HR Best Free ATS for Small Businesses Pricing: Key Features: Ideal Use Case: 2. What ATS is best for small businesses or startups?

Systems Review

Sales Hacker

NOVEMBER 8, 2024

GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance.

Scale

Sales Hacker

JULY 11, 2025

If your tone matters (to investors, recruits, or customers), build a few reference samples into the prompt or system message. These custom agents can drive multi-step onboarding flows, real-time sales coaching, multi-agent task routing – truly whatever your stack and imagination allow. Already working in Notion, Slack, or Airtable.

AI Search

Sales Hacker

OCTOBER 18, 2024

Jonathan Moss (EVP at Experity) showcased an Account Plan GPT that streamlines sales and marketing account research for outbound efforts. Examples of automating workflows to solve ongoing challenges: Everyone shared use cases they’re trying for sales account research and lead generation workflows. Link to GPT.

Sales Recruiting

Sales Hacker

NOVEMBER 15, 2024

That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. You’re not alone.

Scale

SaaStr

JULY 10, 2025

Bottom Line Up Front Jason’s Directness : “It will be the biggest issue of 2026, I think, in B2B AI is just the inability to recruit talent… If you think your answer is to go hire a VP of AI that wears a tie and is studying things like just shut the startup down.” billion venture fund NFDG to join Meta.

AI

Sales Hacker

FEBRUARY 25, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. So I’ve done, you know, very different startups. And helping companies move up to the enterprise.

Sales Hiring

Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

Sales Recruiting

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. You got sales reps. Kraig Swensrud: Never made it back to business school.

Sales Hiring

Sales Hacker

JUNE 20, 2025

Business models or motions you excel in (e.g. Get as specific as you can Stage: Get clear on what stage to focus on Sales Model (optional): Personalize or add a different line relevant to your function Sectors:See our thinking on sectors but have fun with this Target Companies: A target list is a powerful accelerant in your search.

Sales Hiring

SaaStr

MAY 22, 2025

Dear SaaStr: How Can I Crush a VP of Sales Interview? To nail a VP Sales interview, you need to demonstrate that youre not just a smooth talker with a great LinkedIn profileyou need to show youre the real deal. Too many VPs of Sales and CROs show up to interviews knowing almost nothing about the product.

Sales Recruiting

Sales Hacker

JUNE 24, 2025

From viral LinkedIn content and founder-led dinners to the now-infamous “donut drop” strategy, this episode is packed with practical, first-principles GTM plays you won’t find in a sales playbook. Both Centari and Atrix AI scaled founder-led sales by hiring a Chief of Staff to operationalize and extend GTM efforts.

AI

Sales Hacker

MAY 27, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people the go-to-market engine. Team structures GTM strategy and startup velocity have evolved across each era and what founders need to understand to succeed in this next wave.

AI Search

Sales Hacker

JULY 18, 2025

best AI email tools for sales teams”). You’ll learn how AI agents are changing how customers discover businesses, why your structured data now matters more than your homepage, and what you can do to stay ahead. It’s like having a top-tier analyst embedded in every function: marketing, ops, recruiting, strategy.

AI Search

Sales Hacker

DECEMBER 31, 2024

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. 11:46) Neal Patel on why you shouldn’t hire a sales leader for their playbook. (15:44) It comes from episode 99.

Sales Hiring

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. Rick, welcome to the podcast.

Sales Hiring

Tom Tunguz

AUGUST 15, 2021

Invest in great managers early. Let’s compare the organizational chart of two different startups. On the left, the startup is flat. When startups start, they tend to look like the company on the left. The structure on the right divides the recruiting work in thirds. The benefits of smaller teams are real.

Sales Recruiting

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

Engineering

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

Engineering

Sales Hacker

JUNE 10, 2025

With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. The Value of Niching Down ” → Encourages candidates to specialize and be specific to stand out and receive better, faster support from networks and recruiters. What GTM functions (e.g.

Sales Recruiting

SaaStr

JULY 13, 2023

A strong sales leader is vital to any company hoping to scale. With this in mind, hiring for the Head of Sales role is one of the most important things a business can do. Unfortunately, too many companies focus on the wrong things when hiring their sales leaders, which can lead to hires that aren’t the best fit for the business.

Sales Recruiting

Tom Tunguz

APRIL 5, 2020

Which startup sectors are most affected by coronavirus? Roger Lee is maintaining Layoffs.fyi , which is a table of all the startups who have unfortunately cut staff. On the brighter side, it is a resource for startups looking to hire as they grow. But starting that week, startups began reducing headcount by about 700 per day.

Sales Recruiting

SaaStr

SEPTEMBER 8, 2024

Ryan’s previous company, ImportGenius , was the largest provider of business intelligence to the import-export industry, which gave them access to an extremely valuable list of customers, trade data, and understanding of the international trade market. Measure customer NPS early and make it a key KPI for the business.

Sales Recruiting

SaaStr

MARCH 24, 2020

Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. Sam Blond | Chief Sales Officer @ Brex. I’m doing The Playbook To Recruiting Your Sales Team.

Sales Recruiting

SaaStr

FEBRUARY 26, 2021

Brendon Cassidy, my VP of Sales wrote a version of this piece a while back. I though an updated version of this would be good for founders thinking about hiring a VP of Sales … VPs of Sales themselves … and VPs-to-be to read — Jason, ed. … 10 Rules to Being a VP of Sales in a Startup.

Sales Hiring

SaaStr

MAY 10, 2023

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. Omni is trying to build the next-generation business intelligence (BI) platform. They’d contact people they knew well and demand they use the product.

Sales Recruiting

SaaStr

MARCH 3, 2023

At SaaStr APAC 2023, Scott Pugh, VP of Sales at Figma, shared how to scale these two sales teams while building culture. Pugh’s strategy is simple, albeit not always easy: Recruitment — how to hire the best talent to scale your sales organization. Let’s look at five tips to consider for successful recruiting.

Scale

SaaStr

JUNE 21, 2024

Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. They did this right at Brex.

Sales Recruiting

Tom Tunguz

AUGUST 2, 2019

If you must choose a long term headquarters for your startup, call an executive recruiter who focuses in that city. VP Engineering, VP Product, VP Sales, VP Customer Success, VP Marketing, or VP Operations. After establishing product market fit, the startups grow their management team to scale.

Sales Recruiting

Tom Tunguz

AUGUST 18, 2018

Startups are business machines engineered to grow quickly. Every lead hired today, whether marketing , sales, engineering or product, will have a very different job nine months from now, much less two years from now. Imagine you work at a startup that is growing headcount 125% year over year. And ship code on time.

Sales Recruiting

SaaStr

MARCH 14, 2022

We’ve talked a ton about How to Hire a Great VP of Sales on SaaStr, but I wanted to highlight a few VP of Sales “personas” that I rarely, if ever, see work out. Because again and again, many of your will hire this VP of Sales. Here are the types of VP of Sales that just never work out. Sales is hard.

Sales Recruiting

SaaStr

SEPTEMBER 27, 2023

Dear SaaStr: What Are The Biggest Problems You Face as a Startup Founder? From $1m in ARR, and Then Forever After: Recruiting Great VPs. Later, once you have a brand, you’ll be competing with Hot Startups nipping at your heals for top VPs. You need to learn to become great at recruiting. This challenge never ends.

Sales Recruiting

SaaStr

FEBRUARY 12, 2022

What was the first warning sign your VP of Sales wasn't going to work out? A new VP of Sales doesn’t always double sales in 30 days — although it can happen in SMB sales. The old playbook does help, but every great VP of Sales knows they quickly have to evolve it to any new role.

Sales Recruiting

Tom Tunguz

JUNE 18, 2019

Over the last decade or so, I’ve compiled a metrics sheet to summarise a SaaS business. While no living document like this is ever perfect, this is currently the best board-level summary of the overall health of a business I have found. People is the first section because people are a startup’s most important element.

Metrics

SaaStr

OCTOBER 30, 2022

The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs. Gartner: Business Software Spend Still Forecast to Rise 11.3% SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover. ?. Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover.

Sales Recruiting

Tom Tunguz

NOVEMBER 9, 2019

The most frequent mishire in startups is the first head of marketing. The question facing founders recruiting marketers is: which is the most important to prioritize? Each of these kinds of marketers have critical skills for a startup. Each of these kinds of marketers have critical skills for a startup. Why is this?

Scale