FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 143

B2C Payments SaaS Payments B2B 143

SaaStr

JULY 11, 2023

Here’s what to consider: Pain: The first thing every business should consider is the pain point. Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. Firstly, payment should be easy for customers.

Sales Hiring 155

Sales Hiring SMB Sales Recruiting Payment Methods 155

User Pilot

FEBRUARY 25, 2024

The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy. Here are the top trends to watch out for.

SaaS Payments 88

SaaS Payments Trends Payment Solutions Payment Methods 88

Tom Tunguz

OCTOBER 6, 2021

The company started out life as /dev/payments helmed by two brothers from Ireland. Today, Stripe is synonymous with payments and tallies more than 15 products. Prior to joining Stripe, Claire led various product and operations teams at Google, most recently for their Self-Driving Cars project.

Payment Services 263

Payment Services Scale Payment Methods Payment Solutions 263

FastSpring

APRIL 13, 2023

They Formed a Strategic Partnership With an Agency to Work On Their Brand Positioning Dopple’s team worked with Tomorrow , an ecommerce-focused agency, to shape their positioning. “We How do buyers of the technology want to feel about that brand?” “If you’re putting your products on Amazon, you’re probably not our ideal customer.

Payment Methods 136

Payment Methods Marketing Payments SaaS Payments 136

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

JANUARY 30, 2023

Overcoming challenges by optimizing for success In the early stages of setting up your SaaS business, it’s always a good idea to invest time thinking about the direction you want to take. This insight led Deel to focus on solving payments and compliance. Identifying a direction is just the starting point.

Sales Hiring 215

Sales Hiring Payment Services SaaS Payments Scale 215

SaaStr

NOVEMBER 16, 2022

Even a stretch one before you have two reps that hit quota because a head of sales’ job is to hire reps three through 300, not to create product market fit. There’s another old classic SaaStr post, don’t hire the wrong VP marketing, you’ll just get a bunch of pens with your blue logos on it.

Sales Hiring 209

Sales Hiring VP of Engineering Payment Methods Scale 209

User Pilot

APRIL 21, 2024

Start creating conversion paths by defining their goals from the customer and business perspective. Focus on their JTBDs, pain points , and gains from using your product. From the business perspective, a good conversion path helps teams qualify leads, offer a better customer experience , and build stronger customer relationships.

SaaS Payments 77

SaaS Payments Payment Services Payment Methods Payment Solutions 77

FastSpring

APRIL 30, 2021

When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. To sum it all up, localization accelerates business development. Bottom line: Global sounds big and expansive, but it’s made up of many local markets.

Payment Methods 80

Payment Methods SaaS Payments Payments Pricing 80

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. More importantly, learn how to build and optimize it for better business results.

Payment Methods 80

Payment Methods Marketing SaaS Payments Payments 80

ProfitWell

DECEMBER 4, 2019

The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is the SaaS business model. The reason we’re distinguishing between the SaaS business model and the rest is that the SaaS model includes a number of factors peculiar to it, such as: 1.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

MAY 29, 2019

Stripe’s software allows its customers to make and receive payments by providing the technical, fraud prevention and banking infrastructure to operate online payment systems. Qualtrics is an online survey software maker. Ryan Smith Qualtrics in 2002 alongside his father in their family basement in Utah.

Payment Methods 214

Payment Methods Payment Solutions Payment Services Banking 214

Andreessen Horowitz

NOVEMBER 28, 2023

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. And I wanted to do another payments company, but I didn’t know what I wanted to do. You’re a payment nerd. Seema: You’ve got about three phases in the business model. And we were tiny.

Merchant Services 74

Merchant Services Payment Methods Payments Payment Solutions 74

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

User Pilot

JUNE 29, 2022

You can also use gathered data to create personalized in-app experiences for customer segments, therefore, increasing customer satisfaction. Create personalized in-app experiences for customer segments. Such personalization will activate your customers and make them happier and more engaged. Geographic segmentation data.

SaaS Payments 88

SaaS Payments Software Review Payment Solutions Payment Methods 88

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 87

Product Marketing Payment Solutions SaaS Payments Software Review 87

User Pilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. And avoid unproductive marketing campaigns.

Payment Solutions 78

Payment Solutions SaaS Payments Payment Methods Payments 78

User Pilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Personalize the experiences of your new customers to accelerate their time to value.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. As consumer trends adapt—your business needs to adapt, as well. Customer LTV.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

User Pilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. What is the SaaS conversion rate?

SaaS Payments 86

SaaS Payments Payment Methods Payment Solutions Payments 86

Casey Accidental

JUNE 9, 2020

across business models, customer types, etc. Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well.

Retention 145

Retention Benchmarks Payments Payment Methods 145

Incredo

NOVEMBER 1, 2019

The self-service sales model is thus all about low-priced products accompanied by a fully automated customer journey. Most commonly, startups that employ it sell their products completely via ecommerce, so that they can remain focused on quality of the product and design. Focus: Product and Customer Journey.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. Historically, the factor that most people use as a heuristic is the business model.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

JULY 6, 2023

We know it’s perfect for customer success and product marketing because we built it for it. Userpilot brings more than the ability to trigger NPS surveys inside your app, you can also create onboarding flows , collect user behavior data , and give access to advanced product analytics —everything to nurture product growth.

Payment Solutions 82

Payment Solutions Payment Methods Software Review Payments 82

User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. User persona example.

Innovation 78

Innovation Payments Strategy Payment Solutions 78

User Pilot

OCTOBER 30, 2023

Basically, every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc. Userpilot is a product growth platform that drives user activation , feature adoption, and expansion revenue.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 80

SaaS Payments Metrics Customer Lifetime Value Marketing 80

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

MAY 8, 2024

Personalize experiences for different customer segments. Customer needs are desires, requirements, and expectations customers have when they look for a product or service. Customization : flexible solutions that can be tailored to their unique workflows and changing business needs. Why is it important to satisfy customer needs?

SaaS Payments 87

SaaS Payments Payment Solutions Payment Services Payments 87

User Pilot

OCTOBER 30, 2023

Which specific aspects of your website or app frustrate them? What activities or patterns do customers exhibit just before they leave your website or app? Baremetrics is a subscription analytics and insights management platform that helps businesses get hundreds of valuable metrics and insights, achieving real-time growth.

Payment Solutions 52

Payment Solutions Payments Payment Methods Payment Services 52

Sales Hacker

MAY 15, 2023

Perhaps not surprisingly, about 40% of new companies go out of business because they run out of cash or fail to raise capital, reports CB Insights. In addition, approximately 35% of startups fail because there is no market need for their products or services. I’ve experienced this myself in our growing freelancing business.

Sales Hiring 86

Sales Hiring Scale Outsourcing Services Payment Services 86

Casey Accidental

OCTOBER 27, 2020

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. That demand is the base of SaaS customers using the core SaaS product.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Sales Hacker

JULY 18, 2022

In other words, the customer is educated enough to use a product to its full potential for their business, without further help from the provider. On the other hand, if a customer finds a product difficult to use, they can consider it inhibitive for their business. Personalize campaigns further than mail merge.

Payment Services 76

Payment Services Churn Payment Methods Payment Solutions 76

Intercom, Inc.

NOVEMBER 27, 2019

But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world. Product, marketing, and sales are table stakes for growth. The reason why they grow is they’re in a great market.

Payments 186

Payments Scale Revenue SaaS Payments 186

User Pilot

MARCH 14, 2024

You want to trigger in-app experiences based on analytics – Heap doesn’t offer built-in tools to personalize the user experience based on product analytics and insights. A product adoption platform like Userpilot can help you bypass the process of finding the right engagement tools. Segmenting on Heap.

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

SaaStr

NOVEMBER 21, 2020

I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. Jason’s a few years older than us and he was the GM of Endeca’s entire e-commerce business, and so had serious senior management experience.

SaaS Payments 243

SaaS Payments Scale Payment Services Payment Solutions 243