Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. Go without one and risk seeing your business flame out.

Scale 177

Scale Strategy Sales Underperforming Technical Team 177

Outseta

SEPTEMBER 11, 2017

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Soren: This was 2003, and I was working as Head of Business Development for a web engineering company in Boston. Secondly, know your business KPIs and use those as a lens for evaluating marketing performance.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

Neil Patel

JUNE 22, 2021

Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145

Neil Patel

APRIL 12, 2021

This isn’t a difficult component of your marketing mix to develop. This might sound like a great idea, but it’s really short-sighted when developing market share. You get what you pay for” has never been more true than when businesses and freelancers try to underbid each other.

Strategy 141

Strategy Marketing Technical Review Social Media 141

Outseta

JANUARY 20, 2020

When I left Buildium five years later we’d grown from a start-up to a business with more than 12,000 customers and $16M in revenue. I was managing a team of 15 and the company had grown to about 140 employees. More than anything, I’d fallen in love with the challenge of building a business and helping it grow into its potential.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Baremetrics

NOVEMBER 9, 2021

Scalability Other Factors That Affect the Sales Multiple How to Make Your SaaS Business More Attractive and Valuable 1. Develop a Full Marketing Strategy 2. The owners tend to be thought leaders in their industry and operations are developed with department heads and teams working under them. Transferability 2.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Neil Patel

DECEMBER 3, 2020

Even though email marketing can generate a ton of revenue, it’s still not easy. Even for fully-staffed marketing teams, it can be overwhelming. Email marketing agencies are perfect for overcoming these challenges. Align your in-house team. Doing this ensures team alignment between the agency and your company.

Marketing 111

Marketing Outsourced Development Underperforming Technical Team Scale 111

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 78

SaaS Payments Marketing Payment Solutions SaaS 78

SaaStr

JULY 29, 2022

But the lazy approach, the content marketing approach, it has some benefits but it really is tough to penetrate these traditional offline businesses. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product.

Scale 207

Scale Scaling Sales Hiring Enterprise 207

How To Buy Saas

DECEMBER 1, 2020

In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. In all cases, it will always be an online business model hence digital marketing is considered to be the best saas marketing strategy. Howtobuysaas. Pitchground. Producthunt.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . Which SaaS sales model to choose for your company? (3 Skills for SaaS Sales Team. SaaS Sales team compensation .

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

JULY 8, 2020

When shelter in place started, the conversation we’ve had internally on our team is we have to think of ourselves as Navy SEALs, where we’re at base camp right now, and we’re going to train and we’re going to work on our playbooks and do our research. Personally, our team has been holding back a little bit.

Investment 159

Investment Technical Review Part-Time VPE Development Team Review 159

User Pilot

JUNE 10, 2019

Marketers don’t just own “getting people in the door”—they or collaborate in sales processes, user onboarding and retention too. Developing more self-service access and training for customers should come before making new hires in customer-facing roles. Poor retention and low customer LTV. Difficulty achieving profitability.

Growth Marketing 140

Growth Marketing Marketing Scale Payment Features 140

Chargify

SEPTEMBER 25, 2019

Virtualized teams for support on implementation. This allowed him to immediately see whether a particular business idea was worth pursuing. Now, whenever a new business idea popped into Russ’ mind, he would run it through these filters and weigh it against his three-year vision. Able to be executed remotely. Image source).

Subscription 40

Subscription Payment Features Consulting Business Model 40