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10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

Enterprise has a budget owner, influencer, decisionmaker, and finance person to sign off. 4 Change in Marketing As You Scale : Brand Investment — Right Time, Right Place Kady shared a story on the workshop of how she recently spoke to a couple of founders at sub-$500k in ARR. What kind of headcount do you have? Kady said no.

Scale 194
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Facing economic challenges in Customer Success? Revisit the foundations of your program

ChurnZero

As a CS leader, these tools help keep your team lean, standardize your operations, and give your C-suite visibility into decisions about headcount and tooling. Once you arrive at a ratio of customers to CSM, you have what you need to meet with your finance team to discuss budget and headcount in a data-driven way.

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2022 customer support trends: How support leaders are adapting

Intercom, Inc.

Reduced headcount, longer working hours, and a spike in queries have led to burnout. “We surveyed over 1,200 global support leaders across a range of sectors like tech, e-commerce, and finance” We found that the customer support landscape is rapidly evolving, making adapting to change no longer optional for any business.

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Facing economic challenges in Customer Success? Revisit the foundations of your program

ChurnZero

As a CS leader, these tools help keep your team lean, standardize your operations, and give your C-suite visibility into decisions about headcount and tooling. Once you arrive at a ratio of customers to CSM, you have what you need to meet with your finance team to discuss budget and headcount in a data-driven way.

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From $11 in the Bank to Selling for $187M: 6 Things Wisely Did Right

Sales Hacker

#4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth. These cycles were offset by 45 days, with product/engineering and marketing on one calendar, and sales and finance on the other.

Banking 91
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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

This is something that I’m doing with fractional headcount allocation. The pilot programs aren’t meant to be these big bells and whistles, not even after you launch an official full-time headcount on something. It’s going to be the growth team, and we’re going to put three to four headcount on it.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. I think the name has worked out quite well for us in being able to build a brand. If you can, it is the way to go.

Scale 206