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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

Jake, Head of Customer Success for Sideways 6, explains that the current trend is to measure their success through the customer’s success, with CS being an integral part of impacting the entire business. Product teams can better improve and develop products when customer success has helped identify what customers need.

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Building User Trust with UX Design: 15 Effective Strategies

User Pilot

Satisfied customers are loyal customers who will stick to your brand and continue doing business with you. More importantly, loyal customers are eager to speak about your brand to others. So, in addition to improving your customer retention rates, these customers help grow your customer base and drive revenue growth.

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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

3) Almost any business in the world needs this or that software for its own needs. Software to track analytics, transfer payments, manage inventory, create videos and for many other things. You should pick your influencer partners carefully because wrong choices won’t bring you qualified leads and revenue.

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What is inbound marketing?

Baremetrics

It is not enough to just get as many eyes on your site as possible (although that is nice)—you need to get those visitors with needs that your platform meets. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place.

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My First 16: Launching a New Category with Modern Treasury’s Dimitri Dadiomov

Andreessen Horowitz

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding.

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. And he wanted in.

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5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

Neil Patel

It’s more likely to be UX design or software development. With the internet and software playing such an essential part in our lives, more and more skilled programmers are needed to develop and maintain the tools we need to thrive. Coding bootcamps are significantly cheaper than most undergraduate educations.