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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.

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The Hiring Opportunity Most B2B SaaS Companies Are Missing

Outseta

Why most SaaS companies are blind to some of the best talent on the market By Geoff Roberts 9 min read I believe that most SaaS companies are missing out of a major opportunity when hiring—the opportunity to hire more part-time help, where the employee acts as a fully integrated (albeit part-time) member of the team on an ongoing basis.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

This trend is only going to grow. They’re able to actually swipe a credit card, and what starts off similar to a freemium self-serve product can turn into a six-figure contract in just a few months. It might even be months later that a VP of Engineering or a CTO or CFO realizes that they’re built on a new platform.

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10 key lessons SaaStock18 attendees picked up

SaaStock

That’s the advice, Petri Hollmén picked up on the more technical side of things from the opening session on Day 2 with Cal Henderson, CTO of Slack. Work on developing your brand. Branding, branding, branding is one of the key ideas Vassilena Valchanova picked up from multiple speakers. So consumers turn to brands.

Scale 103
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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.

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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

Of course, our team is involved to an extent, and we have an external part-time moderator for support. 5 Sebastian Schaeffer, CTO at dofollow.io (B2B PR SaaS) says: “ Our community is primarily on Facebook and Linkedin and it has been live for over a year. But mostly our members help each other, and it works like a charm.

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A Canoo for two

ProfitWell

We know brand awareness is important, but are you going too far? We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Which is kind of wild, because the Wistia team is essentially comprised of brand affinity masters.