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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Resources

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. “With LinkedIn, I am personally connected to huge CPG founders and people who are running brands I really admire,” she says.

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. Sounds great, right? The upshot?

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How Natural Language Processing Affects Digital Marketing

Neil Patel

NLP software helps by analyzing social posts, reviews, and user-generated content related to your brand. You’ve probably used a news aggregator or RSS feed before to find regular information about a specific brand, product, or topic area. That’s invaluable if you’re trying to identify the next big trend in your market.

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15 Sales Statistics That Will Change How You Think About Revenue In 2021

Sales Hacker

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time? What this means for you.

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Working With a Digital Marketing Agency Vs. Hiring In House

Neil Patel

Specialty – Most agencies specialize in one or two things, such as content marketing or performance advertising. Flexibility – It may be the case that you need to expand into a different marketing channel or adapt your strategy based on a changing environment. Brand Familiarity. Scaling a business isn’t easy.

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Have a Strong Brand Presence. Not any more.

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Use This LinkedIn Strategy to Build a Strong Digital Presence (7 Tips)

Sales Hacker

Social selling became a buzzword around 2014 in the sales industry, and it’s already becoming outdated and ineffective for teams that use LinkedIn as just another inbox. LinkedIn profiles were meant to showcase your experience and expertise to recruiters and hiring managers. LinkedIn is a social network.