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10 Learnings on High-Velocity Sales to SMB with Gorgias CEO and VP of Sales

SaaStr

Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Firstly, payment should be easy for customers. Make It Simple!

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Guide to building a subscription business or service | ProfitWell

ProfitWell

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

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When messaging becomes more than just chat: which apps should I use?

Intercom, Inc.

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.

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Cut Churn with These 5 Smart Automated Processes (+ Templates & Triggers!)

Sales Hacker

We’ll send a steady drip of friendly instructions to encourage better product adoption. They’ll feature use cases and links, links to relevant blog articles, and YouTube walkthroughs. Personalize campaigns further than mail merge. Read: How to Do Personalization at Scale to learn to build a user segmentation matrix.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Direct Sales is a valuable GTM strategy if the company can deploy an enterprise-grade product and sell it at a premium. eCommerce Marketplaces. Some SMM companies may use all four depending upon the business model.

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How Nudge Coach reduced customer churn by over 70%

Baremetrics

Anyone managing a SaaS or subscription business is aware of customer churn. Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. This would also mean shifting our growth strategy from a sales-led to a product-led approach.

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