Tom Tunguz

SEPTEMBER 21, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Today, we’ll examine Tableau, the market leader for data visualization software.

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FastSpring

APRIL 1, 2021

Tracking your free trial conversion rate is important because it gives you a concrete way to optimize the way you acquire customers. Most software companies rely heavily on free trials for customer acquisition. Conversion Benchmarks for Each Type of Free Trial. Here are a few other reasons why trial users fail to convert.

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FastSpring

FEBRUARY 6, 2019

Pricing your software correctly is a crucial part of selling software , but sometimes it’s hard to know if you’re on the right track with your pricing strategy. We’re sharing some tips for setting up a pricing model that attracts and retains long-term customers for your software company. Offer a Range of Options .

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User Pilot

JANUARY 10, 2022

How important is customer success KPIs to your SaaS business? Customer success metrics help you analyze how effectively you help customers gain value from your SaaS product. When measuring customer success metrics, it’s never only about the results. What is customer success in SaaS?

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User Pilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. Today we’re going to compare the two so you know which one to use for your in-app marketing goals! What are in-app notifications? Push vs In-app notifications.

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Totango

AUGUST 23, 2022

In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. In this article, we’ll cover what you need to know about B2B customer journey touchpoints and how to plan them out to deliver tremendous customer success. Tech support.

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User Pilot

APRIL 24, 2024

In this article, we’ll share everything you need to know for increasing customer renewals. TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. Effective renewal strategies enhance customer retention , drive revenue , and build a loyal base for long-term SaaS success.

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User Pilot

JANUARY 26, 2023

Celebrate customer success with gamification. Implement an in-app knowledge base with self-help resources. Send payment reminders both through email and in-app to prevent involuntary churn. Check product usage analytics to identify at-risk customers and contact them for help. Evernote’s loyalty program.

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Baremetrics

MAY 4, 2020

The customers whose subscriptions end because their credit card payments failed and they never made up for the payment. According to our data, SaaS and subscriptions businesses lose around 9% of their MRR due to failed payments on average. I’m talking about involuntary churn. Actively sending emails (a.k.a

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User Pilot

JULY 6, 2023

You know there’s no one-size-fits-all solution. TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. So you need to find the tool that works for your unique goals and needs.

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Sales Hacker

NOVEMBER 15, 2017

Artificial Intelligence (AI) refers to a system of computers, software, machines and processes that simulate certain aspects of human intelligence such as image perception, voice recognition and reasoning. Average Contract Value (ACV) is the average revenue you derive from a single customer in a given period. Customer Success.

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User Pilot

FEBRUARY 22, 2024

There are 10 best practices when building a customer communication strategy: Take an omnichannel approach to offer a seamless experience across all communication channels. Personalize customer communications based on user expectations. Use in-app messages to improve customer communication.

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User Pilot

APRIL 29, 2024

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. Use interactive walkthroughs to drive customer success. Offer self-service support to improve customer satisfaction.

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User Pilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. The CAC payback period benchmarks may vary, depending on the product as well as your niche.

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OPEXEngine

JUNE 11, 2020

You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly. The product is hosted by the vendor or a 3 rd party (like AWS).

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Baremetrics

JUNE 17, 2021

For example, suppose your app displays a username or a unique identification number with enriched data. This helps sales and customer success teams communicate with users using their real information. The Baremetrics People Insights packs your customer profiles with information about your customers.

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ProfitWell

FEBRUARY 26, 2020

What is retention software? Retention software is software that focuses on optimizing user retention and reducing churn. It helps businesses keep their customers, maintain revenue growth, and understand why and when customers are leaving. Ensuring your customer’s needs are met is not an extra, it’s a necessity.

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User Pilot

JANUARY 27, 2023

In contrast, freemium requires no payments whatsoever but offers limited functionality. Track user behavior data to identify friction and help users reach activation stages with in-app guidance. Provide adequate customer support during the trial to help users activate and show off your commitment to serving them.

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Baremetrics

FEBRUARY 15, 2021

How to Prevent Customer Churn and Revenue Churn You can prevent churn by identifying key insights you need to make profitable decisions that propel the business forward. This way, customers never miss a payment.

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User Pilot

FEBRUARY 26, 2024

Looking for an effective in-app messaging tool and wondering if Lou Assist is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Lou Assist is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

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User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. Opt-out free trials require payment information upfront, which can be a turn-off for some customers.

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Valuize Consulting

SEPTEMBER 23, 2024

The digital world of B2B SaaS is evolving, and with it, the expectations on software providers. Now, buyers are looking for pricing models that closely tie vendor success to customer success. At its core, outcome-based pricing links the cost of your software to the results your customers achieve.

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Valuize Consulting

SEPTEMBER 23, 2024

The digital world of B2B SaaS is evolving, and with it, the expectations on software providers. Now, buyers are looking for pricing models that closely tie vendor success to customer success. At its core, outcome-based pricing links the cost of your software to the results your customers achieve.

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User Pilot

NOVEMBER 28, 2023

How to measure To calculate customer acquisition cost (CAC), divide your total marketing and sales costs by the number of new customers acquired during a specific time period. So, if you spent $5000 on marketing and sales in a month and acquired 50 new customers, your CAC would be $100. CAC formula.

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ChurnZero

JUNE 19, 2020

To answer that and more, we invited SaaS Capital’s Managing Director, Rob Belcher, and Software Equity Group’s Managing Director, Allen Cinzori, to join us for a webinar. During the webinar, we discussed: How customer retention impacts the valuation of your company. How Customer Success can effectively drive retention.

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ProfitWell

NOVEMBER 26, 2019

When you segment customers by industry, MRR, LTV, or even churn rates, you can begin to optimize your audience and customer targeting. Customer segmentation will give customers a tailored experience, boosting customer success and overall revenue. Highlight the most profitable customers. BareMetrics.

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User Pilot

OCTOBER 30, 2023

TL;DR User behavior analytics (UBA) is the monitoring, gathering, and analyzing of user actions and data using monitoring systems, allowing you to acquire useful insights into your users’ desires, concerns, and challenges.It responds to questions like: What attracts the attention of customers, and what goes unnoticed?

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User Pilot

OCTOBER 30, 2023

Basically, every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc. The no-code solution focuses on increasing user engagement and driving feature discovery.

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User Pilot

OCTOBER 30, 2023

Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery. Web and mobile support – Heap works on all kinds of products, be it websites, web applications, or mobile apps.

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User Pilot

OCTOBER 30, 2023

This helps to understand how different segments act in-app, identify friction and drop-off points, and make data-driven decisions. Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. Let’s dive in! Let’s take a closer look at its benefits.

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User Pilot

JUNE 19, 2024

According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. But there are other additional payments, including bonuses, commissions, and profit sharing that can increase the salary by $43,582/year.

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User Pilot

JUNE 12, 2024

According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. But there are other additional payments, including bonuses, commissions, and profit sharing that can increase the salary by $43,582/year.

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User Pilot

OCTOBER 30, 2023

Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery. Web and mobile support – Heap works on all kinds of products, be it websites, web applications, or mobile apps.

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User Pilot

OCTOBER 30, 2023

Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery. Web and mobile support – Heap works on all kinds of products, be it websites, web applications, or mobile apps.

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User Pilot

NOVEMBER 28, 2023

Appcues is a robust product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences. The platform also helps you announce new product features and collect customer feedback.

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User Pilot

NOVEMBER 28, 2023

Appcues is a robust product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences. The platform also helps you announce new product features and collect customer feedback.

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User Pilot

NOVEMBER 28, 2023

Appcues is a robust product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences. The platform also helps you announce new product features and collect customer feedback.

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