B2C New CTO Pricing 
OpenView Labs
JULY 2, 2020
Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.
SaaStr
JANUARY 14, 2020
We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw the momentum increase, and we were nailing that B2C customer.
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OpenView Labs
OCTOBER 5, 2021
Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.
SaaStr
JUNE 26, 2024
Growth is still good for them, but they had no net new customers last quarter. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B. Maybe endless price increases,” Jason says. What happened?
ProfitWell
JANUARY 2, 2020
Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales.
Baremetrics
JULY 23, 2020
I also knew that my target group would be companies: “B2C is the most demanding customers for the least money. This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR. I see two reasons for this: I hadn't tested the pricing before.
ProfitWell
JANUARY 28, 2020
Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. Random number generator. Transparency goes a long way.
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