SaaStr

FEBRUARY 28, 2019

I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. But as time went on, we got a bit better at pricing ?? Just to increase Qualcomm to the same pricing everyone else had at their bracket. I canceled the price increase. Price increases on existing customers always lead to churn.

Pricing 216

Pricing Payment Features B2C Churn 216

Stax

MARCH 14, 2024

Business to business organizations provide services or goods to other companies, unlike business to consumer (B2C), which is when businesses transact with consumers (individuals). B2B vs. B2C Payments Despite the fundamental similarity that money is being given from one entity to another, B2B and B2C payments are quite different.

Payment Services 88

Payment Services Merchant Services Payment Methods Payments 88

SaaStr

APRIL 7, 2022

B2C companies at $150 price point: “We answer every call and chat in 60 seconds or less”: — Jason BeKind Lemkin #???????????? And then hand them off to someone else to help do a demo, etc. B2B companies, ACV $20k: “We can’t afford to pick up the phone or respond to chat in real-time”. jasonlk) April 4, 2022.

B2C 229

B2C B2B Pricing SaaS 229

SaaStr

SEPTEMBER 26, 2023

Two great leaders, worth almost $10B now and public, and both “priced” at the high end of the IPO ranges. Instacart also IPO’d the same week, and while not SaaS, is one of the more impressive B2C scale-ups out there. Klaviyo is trading a smidge up from its IPO price, and Instacart a smidge down.

Marketing 154

Marketing B2C Scaling Engineering 154

Baremetrics

JANUARY 18, 2022

Competitive pricing is key to succeeding in a global market. There are now an estimated 213 million registered companies globally, each competing with one another on the basis of service, customer care, and pricing. Price is one of the largest determining factors for consumers in terms of which products and services they buy.

Payment Methods 98

Payment Methods Pricing Payment Services Strategy 98

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. Below, we’ll cover: U.S. sales trends by month and quarter.

SaaS Payments 135

SaaS Payments Payment Solutions Software Review Merchant Services 135

SaaStr

MARCH 11, 2021

A lot of SaaS pricing originally comes from classic enterprise software. Today’s buyer is as much influenced by Slack, Zoom, and even B2C apps as how someone used to pay for Oracle. Look at what the most beloved vendors do in your space around pricing models. Q: Why do SaaS companies bill annually up front? You rented :).

Merchant Services 199

Merchant Services SaaS Payments Payment Solutions Payments 199

ProfitWell

JANUARY 24, 2020

But, penetration pricing can help. Based on the idea that everyone loves a good deal, penetration pricing helps you gain footing in a new market by competing on price. Offering a significantly lower price than what people expect helps you acquire customers faster. What is penetration pricing?

Pricing 52

Pricing Wireless Acquisition Entertainment 52

Tom Tunguz

JANUARY 4, 2015

When these newer cohorts of companies have gone public, they have roughly four times the number of customers paying one-fourth the price of their older brothers. In addition, startups benefit by reducing their capital needs and creating faster, more repeatable sales processes, that often look more like B2C sales than B2B.

Pricing 100

Pricing SaaS B2C Education 100

SaaStr

APRIL 28, 2023

Of course, this applies to B2B, not B2C. Roam uses a 30-day free trial approach to pricing, allowing users to see if they like it. Don’t Give Stuff Away For Free This can be a more controversial idea, not giving away things for free, especially with the popularity of freemium models.

Scale 181

Scale Sales Hiring Sales Business 181

SaaStr

MAY 25, 2020

In your pricing. “Help people buy how they want to buy and be as transparent as you can with pricing ” – Ken Edwards, Sales leader, Uberflip. “Flat pricing for paid pilots” — CEO & Co-founder, ToneDen. Next up would be pricing and pricing plans structure. In your messaging.

Sales Hiring 331

Sales Hiring Sales Outsourced Development Technical Review 331

ProfitWell

NOVEMBER 15, 2019

So I’ll unpack some of our favorite tools that cater to certain needs—analytics, accounting, retention, pricing, and more. From optimizing your pricing to CRM—there’s a tool tailored for all your SaaS needs. Now, I’ll walk you through some of the top SaaS products for analytics, accounting, pricing, and retention. Analytics.

Retention 56

Retention Pricing SaaS Payments Payment Methods 56

Navint

APRIL 8, 2021

In the B2C world, companies may be able to navigate this change through fixed fees and an “all-you-can-use” pricing structure. Many enterprises are in the process of shifting from a one-time transaction to a recurring revenue model, which commonly includes both subscription and consumption-based models.

B2C 98

B2C Business Enterprise Subscription 98

User Pilot

FEBRUARY 7, 2024

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. SaaS trial conversion rates are primarily impacted by the length of the trial, the product’s pricing model, and the overall user experience. Pricing structure SaaS pricing models also play a key role in trial conversion rates.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Sixteen Ventures

JULY 17, 2020

Of course there are several factors to consider here, but in B2B SaaS where we’re looking for customer lifetimes of at least 36 months (and likely spending more than in B2C to acquire customers), this is clearly working against our goals. Okay, so… Why Do SaaS CEOs Ignore Churn?

Churn 133

Churn SaaS B2C Pricing 133

Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? New Business MRR is the easiest to answer for as this is usually owned by the Head of Sales or — in a B2C business — the Head of Marketing. . This is especially true if you run a B2C business.

B2C 97

B2C Churn Metrics Pricing 97

SaaStr

FEBRUARY 2, 2022

But it still has Free editions and supports the tiniest price points. This isn’t B2C. These are highly effective ways to keep momentum going, even if your smallest customers become a smaller and smaller percent of your revenue. Datadog is at $1.2B+ in ARR now, and 80% of its revenue now comes from its largest customers.

Scale 197

Scale Sales Hiring B2C AI 197

Subscription Flow

MARCH 20, 2024

These platforms let companies set up pricing schemes, payment schedules, and special offers exactly how they want them. Publishers can enhance subscriber retention and satisfaction by customizing their material, pricing approaches, and marketing campaigns based on well-informed decisions.

Payment Services 100

Payment Services Payments Payment Solutions Payment Methods 100

Neil Patel

JULY 8, 2021

Use BrickSeek to Help You Set Your Prices. Then it’s vital you get your pricing right. After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent).

Sales 144

Sales B2C Trends Pricing 144

Stax

FEBRUARY 28, 2024

With proper integration, they can minimize billing errors, enable adaptive pricing strategies, and provide real-time insights to enhance overall efficiency. SaaS billing solutions are usually talked about within the context of B2C payment processing. Adaptive pricing strategies. Key advantages include: Customer retention.

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2B 91

B2B B2C Sales Funnel Systems Review 91

BrightBack

JULY 22, 2019

Customer irritation over pricing caused some Q2 trouble for Netflix?, In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. B2C purchase drivers.

Retention 66

Retention B2C B2B Education 66

Blulogix

MARCH 7, 2024

Recurring & Usage Billing The Challenges of B2B Recurring and Subscription Billing Varied Customer Agreements: Unlike B2C subscriptions, which often follow a standard model, B2B subscriptions can vary greatly from one customer to another. Managing these tiers—especially when customers upgrade or downgrade—adds another layer of complexity.

Payment Features 52

Payment Features B2B Subscription compliance 52

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 124

B2C Payments SaaS Payments B2B 124

Andreessen Horowitz

JUNE 24, 2022

The dominant business model across B2B and B2C fintech companies is pay-as-you-go (PAYG), in which companies earn revenue every time some activity occurs, such as the sale of a good or underwriting of a loan. For instance, SpotOn, Stripe, and … The post In Defense of Pay-as-You-Go appeared first on Andreessen Horowitz.

B2C 104

B2C Business Model B2B Revenue 104

Tom Tunguz

NOVEMBER 24, 2018

In the very earliest stages, the company doesn’t know how to sell or how to price. The most important goal isn’t price maximization, but just closing some business. Knowing about the options ahead of time may help you figure out the right sales plan for your startup. Stage 1: Management by Objectives.

Compensation 136

Compensation Sales Recruiting Sales Hiring Scale 136

Baremetrics

JUNE 27, 2021

Profitwell is a SaaS analytics platform that provides subscription analytics, retention, and pricing solutions for both B2B and B2C subscription services. Price Intelligently, which figures out pricing for subscription businesses. You can visit their website to see more details on their pricing. 6 Conclusion.

SaaS Payments 69

SaaS Payments Payments Merchant Services Payment Features 69

FastSpring

FEBRUARY 15, 2024

But that ease of use can come at a steep price for developers. Otter’s 2023 Pro Pricing Changes Otter revamped its pricing options in mid-2023, with package pricing changes going into effect in August 2023. to $129.99 subscriptions on both Apple and Google’s app stores.” More on user accounts below.)

Payment Methods 118

Payment Methods Payment Solutions Merchant Services Payment Services 118

User Pilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

SaaStr

MARCH 26, 2024

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. Q: What’s The Best Advice for Overcoming Aggressive Renewals and Huge Price Increases?

AI 219

AI Pricing Artificial Intelligence Scale 219

FastSpring

NOVEMBER 15, 2018

Business-to-consumer (B2C). So really, your choice is between B2C and B2B: selling to individual people or selling to businesses. In the B2C model, your business sells directly to the end consumer. B2C is the most common model for small and startup ecommerce businesses. B2C Model Characteristics: Easy to understand.

Business Model 60

Business Model B2C Business Government 60

ProfitWell

NOVEMBER 21, 2019

First, we’ll talk through how B2B payments work and how they differ from B2C payments to provide a bit of context. While similar to business to customer (B2C) payments, B2B payments have additional processes in place that make them more complex. How B2B payments differ from B2C payments. Price: Transactional.

Payment Services 52

Payment Services Payment Solutions Merchant Services SaaS Payments 52

FastSpring

JANUARY 17, 2023

With FastSpring, B2B and B2C software companies can manage: Multiple subscription models, trials, one-time add-ons, discounts, and more. Automatic currency conversions : FastSpring automatically converts prices into the buyer’s local currency. With FastSpring, all of this is included in one price and is fully managed by our team.).

Payments 84

Payments Payment Features Payment Methods Payment Services 84

Buffer Resources

OCTOBER 24, 2023

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. I like to periodically check out my competitors’ pricing to make sure I’m not over or under-charging. 

Outsourcing Services 115

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 115

Tom Tunguz

MAY 4, 2017

Four consumer companies and five enterprise companies have popped on average 29% since their IPO pricing. Only two, Carvana, an online used car dealer, and Netshoes, a Brazilian ecommerce company have traded down from their IPO pricing. which is a third of B2C at $27B. B2B companies’ market cap totals $9.8B

Marketing 100

Marketing B2C B2B Pricing 100

FastSpring

NOVEMBER 16, 2023

Cyber Weekend — the weekend encompassing Black Friday and Cyber Monday — is a great time for businesses to slash prices and increase sales volume as the year wraps up. It’s also a great time for shoppers like you to take advantage of those deals!

Payment Solutions 88

Payment Solutions Software Review Payment Methods SaaS Payments 88

Subscription Flow

NOVEMBER 28, 2023

Make maximum use of social media: For good reason, a company that specializes in B2C SaaS uses social media very differently than one that sells B2B SaaS solutions. Read more: How Dynamic Pricing Makes It a Good Fit for B2B Subscription Management for Enterprises? One distinction is the platforms they initially choose to use.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59