User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. Offer in-app guidance to trial users and help them experience value.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Exactly.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

SaaStr

AUGUST 6, 2019

We have a background doing software and standards for trade, and we thought that there’s a massive opportunity in this space. It is if you took LinkedIn, combined it with the app platform from Salesforce, and looked at the domain, which is supply chains. Third parties are developing apps for our platform.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

Sales Hacker

MAY 15, 2023

I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. What happens if you hire a sales team too early in the life of your B2B startup? Your company incurs unnecessary expenses before figuring out product-market fit.

Sales Hiring 85

Sales Hiring Scale Outsourcing Services Payment Services 85

SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. Ah…you know there can’t be a B2B software article that doesn’t mention churn, right? Payment Terms. Churn Rate.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. Most SaaS pricing models typically fall into one of the following categories: Flat-Rate/Fixed Pricing: All users pay a single price every month to use your software.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

ProfitWell

JANUARY 2, 2020

Different audiences require different targeting strategies. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). When you sell subscriptions in the B2C market, it’s important to forge strong connections with your customers.

B2C 52

B2C Subscription Payment Features Payments 52

SaaStr

DECEMBER 26, 2019

This session weighs the options to create the right combination for your martech strategy. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup. Want to see more content like this?

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

User Pilot

OCTOBER 30, 2023

TL;DR User analytics is the process of capturing and analyzing user behavior within your product. This helps to understand how different segments act in-app, identify friction and drop-off points, and make data-driven decisions. With Heap, you can track user interactions in real time across all touch points within your product.

Payments 52

Payments Payment Solutions Payment Services Payment Methods 52

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. B2B and B2C SaaS and Subscription Report. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms. The State of SaaS Sales in a COVID-19 World.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

FastSpring

MARCH 27, 2023

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience. Not all pricing localization strategies are created equally. Image via Hotjar.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

Intercom, Inc.

MARCH 22, 2018

million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Upon joining that team, I led online marketing and user acquisition growth for about a year. Thumbtack used a much more simple but still scalable solution.

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

SaaStr

NOVEMBER 21, 2019

We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. We are a purely B2B fund, focused on software and fintech. We are a purely B2B fund, focused on software and fintech. Maybe fifty of them are B2B SaaS. Evgenia : Hi.

New CTO 147

New CTO Sales Hiring B2C CTO Hire 147

Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. People First Productivity Solutions. Team Lead, North America – Global Marketing Solutions. Director, Sales Solutions, North America. Head of Strategy, People & Change. Manager, LinkedIn Sales Solutions. BMC Software. Sales Technology.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. A First Round Capital survey found only 6 percent of startup founders believe their pricing model aligns perfectly with their product value.

Payments 59

Payments Pricing SaaS Payments Startup 59

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. I love building products, building teams, building companies. Short on time?

Payment Solutions 209

Payment Solutions Payment Methods Underperforming Technical Team Sales Hiring 209

Incredo

NOVEMBER 1, 2019

maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . Inbound sales methodology: What it is and how it works with inbound marketing. How marketing and sales synergy model works for SaaS companies. SaaS Sales Strategy. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

ProfitWell

MARCH 3, 2020

And finally, the evolution of B2B SaaS billing. What’s the next milestone disrupting the market? Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” That’s where 3D products were really going to explode.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

SaaStr

APRIL 23, 2019

Brex Co-Founder and CEO Henrique Dubugras will talk about what he’s learned building the fastest-growing B2B company. Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex. How they came up with the idea of Brex, and product market fit.

Sales Hiring 160

Sales Hiring Sales Recruiting Scale Payment Methods 160

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 133

B2C Payments SaaS Payments B2B 133

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. Recurring payments.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

Hull

SEPTEMBER 1, 2020

moment of your product through Facebook. Different post-payment feature adoption strategies you can use on Facebook. User adoption is the process of making your trial or new customers addicted to your product. moment : This is the moment when your free/trial customers perceive the value of your product and its solution.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience. Not all pricing localization strategies are created equally. Image via Hotjar.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

SaaStr

OCTOBER 24, 2019

Tradeshift now… I’ll let Christian introduce himself but Tradeshift now is one of the biggest, if not the biggest, B2B SaaS company out of Europe, valuation well above a billion dollars. But invoicing happens to be connected to something really, really important, which is payments. Exactly the same strategy.

Payments 103

Payments Payment Features SaaS Payments Underperforming Technical Team 103

ProfitWell

JUNE 13, 2019

Customer A plans to pay yearly for your software. Since payments are normalized over one year instead of the length of the contract, the ACV for Customer B is calculated thus: $5,000 / 1 year minimum = ACV of $5,000. ACV helps inform your strategy. ACV For A short-term customer. How important is annual contract value?

Payments 63

Payments Payment Solutions Metrics Subscription 63

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

ProfitWell

OCTOBER 16, 2019

Its churn numbers vary between B2B and B2C, with B2C companies experiencing much higher churn (7.05%) than B2B (5%). SaaS, for example, includes a higher proportion of B2B products and services, all of which tend to experience lower churn. Bring down your payment failure rate. across a sample of over 1,500 sites.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaStr

NOVEMBER 22, 2019

285: Hear about Adyen’s journey from a Dutch payments startup to a global public company with more than 15 offices around the world working with large global companies like Facebook, Spotify, Uber, and Microsoft. But what’s more powerful about NPS as a program is the system and the system is the root cause analysis and follow up.

Underperforming Technical Team 158

Underperforming Technical Team SaaS Payments Payment Services Technical Advisors 158

ProfitWell

JUNE 15, 2020

Salesforce released its “State of Marketing Report,” offering trends from 900 marketers. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. How to prioritize products with an ABC analysis. 4 retention strategies to improve DTC metrics.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. She has helped several companies grow and scale their business by developing streamlined customer success processes and successful customer retention strategies. Amarachi Ogueji. Anita Toth. Annette Franz.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

SmartKarrot

NOVEMBER 22, 2022

What is the land and expand strategy? . The land-and-expand strategy starts when you land a small deal with an organization and use the contract to form a solid relationship with the organization by providing superior service. It is also known as the “seed and grow” strategy. It is also known as the “seed and grow” strategy.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

SmartKarrot

AUGUST 10, 2021

User behavior data – that gives us the knowledge about what people do, or rather, don’t do, so that we can provide them the service or product that they’ll value the most. How will you perfect your software? Whether you are a B2B SaaS or B2C, what will be your two primary goals? What is behavioral analytics? How to track?

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

SmartKarrot

MAY 17, 2022

You may have already come up with an excellent business plan, implementation timeline, and also profitable marketing strategy; however, you may not have emphasized the importance of customer success at this stage. The startup stage is also called the problem/solution fit stage. Wrapping up.

Startup 10

Startup SaaS Payments Payment Services Sales Hiring 10

FastSpring

APRIL 30, 2024

If you’re selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. Will your existing users revolt to the change and switch to a new product? We often see this in the software universe. Jump to video.

Subscription 78

Subscription Payment Features Payments Payment Solutions 78