OpenView Labs

DECEMBER 2, 2020

Developer relations, or DevRel, is a critical element of any SaaS growth strategy. In some cases it can create the tipping point that not only helps a startup overcome big marketing challenges, but can even steal action away from big-name incumbents. Done right, DevRel can deliver an almost unassailable advantage.

Marketing 54

Marketing AWS Scale Development 54

OpenView Labs

DECEMBER 13, 2019

This year we published a lot of exciting content that supports this shift in go-to-market strategy. What is Product Led Growth? What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. SaaS is now ubiquitous.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. Content marketing will drive user acquisition. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Sylvia Ng

FEBRUARY 17, 2016

Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Optimize the site for first-touch visitors, especially in early growth markets. Utilize growth frameworks to drive customer acquisition. Own the overall marketing strategy.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Sales Hacker

FEBRUARY 2, 2024

More for your eardrums : Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). The post MQLs?

Metrics 91

Metrics Revenue Scale Marketing 91

Unbounce

FEBRUARY 17, 2021

Today, we’ll cover how Twitter landing pages work within a larger social media marketing strategy, talk best practices for creating your own high-converting landing page, and look at some real Twitter landing page examples created with Unbounce. We’ve gotcha covered! How Twitter Landing Pages Fit into Your Social Media Campaigns.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You can really grab market share, you can really become very defensible. Free trial is a better strategy for quicker conversion. In my past life as a growth marketer, we did a lot of testing.

Startup 52

Startup Scale CTO Hire Outsourced Development 52