OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

DECEMBER 2, 2020

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

Marketing 54

Marketing AWS Scale Development 54

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Sylvia Ng

FEBRUARY 17, 2016

Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Proven ability to scale a start-up from the ground up. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. At least 1 year experience in growth hacking tactics.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Driving pipeline for sales (SLG). Sponsor shoutout: Flex.

Metrics 91

Metrics Revenue Scale Marketing 91

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. That’s the success.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MAY 21, 2019

It had about 100 people in the room and, at the time, it was most of the leading public and private cloud CEOs. Microsoft’s recent appointment of Satya as CEO, he was the head of cloud business and he’s driving the cloud agenda there, which is what’s lead to their massive market cap appreciation.

Cloud 167

Cloud Scale Finance Retention 167