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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. Content marketing will drive user acquisition.

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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. 2019 Expansion SaaS Benchmarks. Our 2019 Expansion SaaS Benchmarks Report is live! Expansion Saas Benchmarks Data Explorer. Product Led Growth Market Map.

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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

It had about 100 people in the room and, at the time, it was most of the leading public and private cloud CEOs. Microsoft’s recent appointment of Satya as CEO, he was the head of cloud business and he’s driving the cloud agenda there, which is what’s lead to their massive market cap appreciation.

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