Remove AWS Remove Business Model Remove Growth Marketing Remove Scale
article thumbnail

MongoDB’s Playbook for Breaking Into and Dominating a Market

OpenView Labs

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Those types of tools actually require work in the initial days of the sales motion.

Startup 52
article thumbnail

State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

It had about 100 people in the room and, at the time, it was most of the leading public and private cloud CEOs. Microsoft’s recent appointment of Satya as CEO, he was the head of cloud business and he’s driving the cloud agenda there, which is what’s lead to their massive market cap appreciation.

Cloud 167