SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. It’s not like Zynga, where you see the latest XXXVille usage trail off in a few months after launch, and the revenue comes to a grinding halt.

AWS 256

AWS Churn Enterprise Engagement 256

OpenView Labs

DECEMBER 13, 2019

Over 500 software companies participated, from pre-revenue to $150M+ ARR publicly traded SaaS companies. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Somehow, NPS has become synonymous with retention.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

MAY 21, 2019

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. This Amazon giant is telling the market what’s driving their growth and their future very directly, by their actions and by their words. Now, retention differs significantly actually for different customer segments.

Cloud 162

Cloud Scale Finance Retention 162

OpenView Labs

FEBRUARY 2, 2021

Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.

Startup 52

Startup Scale CTO Hire Outsourced Development 52